After you have completed internal workshops to get staff to buy into the new for profit geriatric care management program, you want to look internally and survey your own non-profit services for potential referral to your new geriatric care management business. If you have a home care agency, hospice, or a SNF, they are an ideal source of referral to GCM.
You would begin by listing of all the services you offer such as home care, Independent living, hospice, information and referral or counseling that could generate and refer GCM clients who can pay for your new GCM service. You need to identify which of your existing services would produce clients/ customers to your new for profit geriatric care management business.
Then you need to set up cross referral. Once you have gotten existing staff to buy in you can set up a weekly or monthly referral exchange meeting. Many services like hospice skilled nursing, retirement communities- any you already have can refer to the geriatric care management program and you the GCM can refer to them. You are creating a continuum of care in referrals. You also need to set up a system where the GCM program can screen appropriate clients fee for service, and refer people who cannot pay to other service within your non-profit or outside in the continuum of care in the community