If you do competition survey to research whether you should start a geriatric care management business, you should survey all direct and indirect GCM competitors. This can be public agencies like your local the area agency on aging which may have a GCM arm, for profits like accountants or elderlaw attorneys who include geriatric care management in their service mix. Non -profits often add geriatric care management to their mix of service to support low cost services they offer.
Identify substitute providers like your local hospital add this to avoid Medicare discharge penalties. These can also be part of your competition to take market share from you. But you have to discover whether they have a aging life geriatric care manager ,as part of their staff. Tracking this down takes calling all of these agencies and talking to the actual geriatric care manager and asking for their credentials. Professional Patient Advocates in your area should also be tracked as possible competitors. Home heath agencies often employ aging life or geriatric care managers so adding them to your competition survey is key . Jewish Family Services and other religious based non profits often add private geriatric care management to their menu of services, so call them as well.
All these competition surveys will recommend marketing/positioning alternatives in your this competitive landscape. What you need to discover is what products/ services they offer and you must design products /services that make you different will make the aging family customer choose you instead of your competition.
GPS to a Profitable GCM Business Start Up
scheduled for May 9th 11:00 AM PST- 90 minutes
- Learn how to do your market sizing and competition survey and learn whether you have enough customers in your area to start your care management business . Don’t Guess and fail.