Cathy Cress

Expert in Aging Life and Geriatric Care Management

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What is Best PR To Reach Adult Children of Aging Parents ?

November 12, 2019

 

Position Your Business Over Your Competition

Reaching adult children who will pile in over the holidays can position you over your competition. A Speaker’s Bureau mixed with great social media and a newsletter can be the tantalizing hook to get your phone to ring off the hook when adult kids discover the parent who is falling, forgetting and foundering over the holidays.

Speaker’s Bureau Topics For Adult Children After Holidays

My excellent expert marketing colleague Natasha Beauchamp https://elderpagesonline.com/about-us/ has superb ideas on speaker’s bureau topics to draw the interest of adult children.images_20141216-184443_1.jpg

Provide enough information to demonstrate your expertise, but, not enough detail that you are giving away the store.  One way to get an insight into what adult kids are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:

  • Dementia and memory loss  stock-photo-16832488-tense-couple-in-therapy-session.jpg
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving

Think about the pain points of family caregivers to get your phone ringing. 

Over the holidays so many adult children find themselves in pain seeing their declining parents. They fear caring for them, the burden they can, cannot or reject taking on and how they navigate through this.

Answer that pain with a Speaker’s bureau

Presentations  could be according to Natasha:

  • 10 warning signs your parent may need helpimages_20130906-154817_1.jpg
  • Is it Alzheimer’s?
  • Should Dad still be driving
  • What To Do When Parent’s Reject Care

 

Tips on Speaking Success

  • You are not there to inform them. You are not in speech business or case management business-You are in the customer business
  • Talk about your  business
  • Ask to speak before lunch (clanging dishes, food-filled, dozing off audiences 
  • Pass out sign-in sheet for gather emails for marketing early to add to your marketing database
  • Pass handouts including business cards, print out of your newsletter before lunch-audience can learn before you start
  • Ask for the sale -offer free  complimentary 30-minute phone consultation if sign up on your website
  • You are not there to inform them. You are not in speech business or case management business-You are in the
  • customer business
  • talk about your  business
  • After Speech

  • Send thank you letter to club president                                   

  • Enter sign-in sheet in your marketing database
  • Keep agency newsletters , social media and marketing touches flowing through marketing automation like Constant Contact, Mail Chimp

 

 

SIGN UP FOR MY NEWEST WEBINAR. 

5 Ways to Tame the Turbulence of Holiday Meltdown in Aging Families

 Learn how!

  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to give hope to frantic children who call, after seeing their aging parent struggling with the rituals
  • How to sell services to desperate adult child callers 
  • Families so the  client chooses you

     

  •  

THIS FREE  WEBINAR IS NOVEMBER 21, 2019 FROM 2 PM – 3 PM PST

SIGN-UP NOW

Filed Under: Aging Life Care, aging life care manager, Aging therapist, Blog, Caregiver Burn Out, caregiver mental health, GCM Speaker's Bureau, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Natasha Beauchamp, nurse advocate, nurse care manager, Speaking to Adult Children Tagged With: aging life marketing copy, aging life or geriatric care marketing plan, ALCA marketing, content marketing, dysfunctional family holidays, geriatric care marketing, Holidays Crisis in aging family, marketing aging life or geriatric carre management, marketing geriatric care management, marketing to adult children, new business, Speakers Bureau

My Geriatric Care Management Operations Manual Coming Out

July 19, 2012

In 2011,I published the 3rd edition of the Handbook of Geriatric Care Management.Jones and Bartlett. This book is called the bible of the field of geriatric care management The book is a comprehensive guide for Geriatric Care Managers (GCMs) to help define duties and procedures while providing guidelines for setting up a geriatric care practice. An essential teaching tool, this new edition is an easy-to-use, practical guide that gives students the foundation they need to receive a certificate or degree in GCM. The Third Edition has been completely updated with revised chapters on psychosocial assessment, functional assessment, ethnic and cultural assessment, and writing a geriatric assessment. Also included throughout the text for additional study are sample forms, sample letters, and case examples.

Now if you are an existing geriatric care manager, want to start a geriatric care management agency or a non-profit or for profit consortium of services and want to add a profit center like geriatric care management to your mix, or are a home health agency and would like to add geriatric care management, I will have a new Operations Manual, My Geriatric Care Management Operations Manual, out soon to show you step by step how to operate a geriatric care management agency.

My Geriatric Care Management Operations Manual covers initial consultation, completing a contract, on call procedures writing a geriatric assessment and nine geriatric care managements service or products and steps by step how to offer/sell the and deliver them. The manual also contains over 100 forms to go with each service. It will be up on my web site soon.

If you need such a critical GCM tool, e mail me at cressgcm@got.net and I can send you some more detailed information and put you on the list to get one of the first copies. This manual has been used by two very large agencies on the east coast and boasted sales, productivity, clients, billing hours and quality of services. Why reinvent the wheel. Find out more about My Geriatric Care Management Agency Operations Manual today

Filed Under: Aging Tagged With: GCM Operations Manual, geriatric care manager, Handbook of Geraitric Care Management, Jones and Bartlett, My Geraitric Care Management Operations Manual, new business

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

Recent Posts

Understand Branding Like Your Business Depended on it!

December 7, 2019

What is Best PR To Reach Adult Children of Aging Parents ?

November 12, 2019

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With Dorian’s Carnage- Do You Need a Midlife Family Meeting for Aging Parent Disaster Plan ?

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Best Tool for Dysfunctional Family on Holidays- Hope

December 8, 2019

15 Alarm Bell for Holiday Visit With Aging Parents

December 6, 2019

4 Reasons Dysfunctional Family Fuels Mayhem on Holiday

December 5, 2019

3 Great Tips for Marketing Care Management

December 4, 2019

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