Existing non- profit staff can be fee phobic. As adding a for profit arm, often goes against the mission to serve the needy and poor, they often find this new service a shocking decision and can push back and sabotage.
Non- profits who add geriatric care management as a for profit revenue stream can benefit from workshops dealing with staff feelings about the new for profit service and their for profit geriatric care management staff.
A staff retreat or workshop should cover the reasons for adding for profit geriatric care management. These workshops should address non Profit funding mechanisms and deficits in that funding like diminished government grants, decreased donor support.
The sessions can teach the value that geriatric care management to the non-profit bottom line to can help reluctant staff have a buy in. Showing staff how the addition of a for profit service will protect their own programs will help staff really buy into the new program.
Hiring an outside facilitator can help. Allowing staff members to articulate their objections and do role-playing can helped them feel more comfortable with fee for service geriatric care management. Doing this before geriatric care management begins can make it easier for staff accept and work with the new program and avoid staff sabotage