Merrily Orsini, esteemed author of her new chapter in Handbook of Geriatric Care Management 4th edition http://www.cathycress.com/books/geriatric-care-management-4th-edition ( out September 2015) has some sage advice on marketing aging life and geriatric care management
When it comes to distinguishing an aging life care management business, nothing compares to a solid and well-thought-out marketing plan. A strategic and successfully executed marketing plan has the power to shape an aging life care management business and how it is to be perceived by current and potential customers. It does this
- It forces you to define that new audience.Your targets are now not only for direct services, but also a larger audience of targets: managed care companies, and others that are creating models using value based payment as a method to reduce costs in post-acute care.
2. It forces the Aging Life or Geriatric Care Managers to take the time to define the values and unique benefits they offer and to develop various, affordable (time and money) ways to communicate those things to a specifically defined target audience.
Understanding who is the new target audience will allow the Aging Life and Geriatric Care Managers to create that critical market plan .
What is your Market plan and who is your audience?