geriatric care manager private duty home care Archives ⋆ Cathy Cress

12 Demands a Geriatric Care Manager Must Make of a Private Duty Home Care Partner

October 8, 2019

Before You Partner With A Private Duty Home Care to Staff

Before you partner with a private duty home care agency -PDHC-make sure they agree to what you need as care provider access and supervision. What you give them is a way to cover services like care manager escorting to Dr. Visits, arranging other services in the community, like adult day care or senior transportation, that they cannot bill for.Another benefit of the partnership is getting the PDHC cases from you and making money from them.

12 Requirements You Have for PDHC Partner

Your share of the partnership deal is you need these 12 requirements met. You are representing the older client’s representative in getting the best care as part of the concierge service you offer as a geriatric care manager.
You sell your client a Sandwich. The meat is your geriatric care management of the older client. The bread is all the secondary services you extend – like arranging the best PDHC, and then checking the quality of that care on a regular basis so that PDHC care is the very best that can be offered. Here is the PDHC’s end of the partnership. 12 points that the PDHC agrees to are how you measure that their care is the very best.
¥ Willing to Partner with you.
¥ Willing to allow you to interview the care provider before placing
¥ Allows you interview the care providers they send you and accept or reject
¥ Allows you to monitoring weekly or per contract on top of their supervision
¥ Can staff same day with right care providers, can staff 3 shifts and down
¥ Have Care Staff staffing database
¥ PDHC Care Staff data base can search for your specifications
drivers, lifting companion, speak other languages, works with dementia, grooming, bathing,etc,
¥ Accepts co-supervision of client
¥ accepts you co-managing care providers at the site
¥ Will replace care providers if you request
¥ Will, allow you to do care providers training about care management
¥ Will agree to a memo of understanding on exactly how you will co-manage the client and care providers at the site

Start-Up Geraitric Care Management Marketing and PR Checklist

January 15, 2019

To Start an ALCA or Geriatric Care management business, you must do- do marketing and public relations.( usually social workers and nurses have never done )Here is a helpful start – a beginning of PR Marketing Checklist.

This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter, Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing Merrily Orsini for more information.

Start-Up Geriatric Care Management PR/ Marketing Checklist

1. Brand Identity- including logo design and collateral material design

Marketing Strategy Business concept. The meeting at the white office table

Services needed to complete

Research competition, develop key differentiating features, develop brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.

2. Business Identity –

Get coordinated business card envelopes, note cards, and folders

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and 3rd party targets – including a prospect profile

Services needed to complete-

Identify targets ( elderlaw attorneys, assisted living, concierge physicians, trust/wealth managment departments) in your services area Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

Learn The Difference between Features and Benefits and know how to use them in your sales pitch in 1-1 meetings and social media

If you really want to run a GCM business that makes money by targeting concierge clients and understanding how to market to them- then you don’t want to miss this free training.
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Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom LineWhen: MARCH 6, 2019
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The problems you solve for 3rd parties so they will refer to you.

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elderlaw attorneys, and concierge physicians

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s

Step by Step how to set up meetings with 3rd parties to make the sale
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5 Check points a Care Manager Should Know Before Partnering With a Private Duty Home Care Agency

March 9, 2017

Before you partner with a private duty home care agency, check out these 5 items
1.Before you partner with a private duty homecare agency, as a geriatric care manager, know if your state requires they be licensed .If so ,you want to know if they meet licensing requirement in your state and are they licensed.
2.You want to know the pool of care providers they have available is adequate for your needs.. How many do they employ in their pool. You want to know ,as your caseload grows they have at least 100 care providers to draw from because you will need at least 100 care providers to choose from if you have 10=-15 cases with at least 5 with 24-hour care.
3. Do they have care providers who are bi- lingual several languages. If the aging population you serve has clients who want care providers who speak Mandarin, Spanish or any other language, you need bilingual care providers. Do they have care providers who can drive, lift, transfer, work with Alzheimer’s clients – in other words multiple skill levels that clients may need and demand.
4. Is the salary they offer care providers a living wage? The work of care providers is incredibly hard and low paid. Care provider’s lift more than truck drivers, work long hours and sometimes have to work 3 jobs just to support their families on the low hourly pay. . If the care providers they use are low paid you will get what you pay for , which can be clients firing you for poor care.
5. Do they have a staffing coordinator or is the owner or an aide doing the staffing. If they have no staffing coordinator do not use them. This person schedules and coordinates day-to-day activities staffing for clients. This job is the lifeblood of the agency and of your clients. They must find and deliver, these care providers through a ccomputer program designed for staffing to come up with the right care provider, with the right skills at the right time in as many as 25 cases at a time. They replace care providers who call in sick, quit and are fired on a regular basis and keep the stream of staffing steady so your cases are staffed and your clients are happy. You are only as strong as your weakest link and that is both the care provider and the staffing coordinator.
So, the agency must have a staffing coordinator and she or he must have a staffing data base or do not use them.
Find out more from my you tube Channel

12 Demands a Geriatric Care Manager Must Make of a Private Duty Home Care Partner

Before You Partner With A Private Duty Home Care to Staff

12 Requirements You Have for PDHC Partner

5 Check points a Care Manager Should Know Before Partnering With a Private Duty Home Care Agency

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