To Start an ALCA or Geriatric Care management business, you must do- do marketing and public relations.( usually social workers and nurses have never done )Here is a helpful start – a beginning of PR Marketing Checklist.
This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter, Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing Merrily Orsini for more information.
Start-Up Geriatric Care Management PR/ Marketing Checklist
1. Brand Identity- including logo design and collateral material design
Services needed to complete
Research competition, develop key differentiating features, develop brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.
2. Business Identity –
Get coordinated business card envelopes, note cards, and folders
Services needed to complete
Graphic design, printing, and delivery
3. Products sheets or Sell sheets, Brochures
Services needed to complete- Copywriting, graphic design, printing, and delivery
4. Identified and 3rd party targets – including a prospect profile
Services needed to complete-
Identify targets ( elderlaw attorneys, assisted living, concierge physicians, trust/wealth managment departments) in your services area Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.
Want to know more?
Learn The Difference between Features and Benefits and know how to use them in your sales pitch in 1-1 meetings and social media
- If you really want to run a GCM business that makes money by targeting concierge clients and understanding how to market to them- then you don’t want to miss this free training.
- Time running out to sign up
- Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom LineWhen: MARCH 6, 2019
2PM-3PM PST
LearnThe problems you solve for 3rd parties so they will refer to you.
What is a benefit vs features and how to find benefits for each 3rd party you market to?
What specific problems you solve for wealth managers, elderlaw attorneys, and concierge physicians
What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s
Step by Step how to set up meetings with 3rd parties to make the sale
- •
• Sign -Up –
- •
Before you partner with a private duty home care agency-make sure they agree to what you need as care provider access and supervision. Their share of the partnership is getting PDHC cases and making money from them. Your share of the partnership deal is you need these 12 requirements met. You are representing the older client’s representative in getting the best care as part of the concierge service you offer as a geriatric care manager.