Cathy Cress

Expert in Aging Life and Geriatric Care Management

What is a Value Proposition& Why it leads to Making Money at Aging Life or GCM Business

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What is a value proposition? It’s the primary reason you give a client and their family to purchase a product or services from your aging life or geriatric care management agency.It’s a promise of value to be delivered to your GCM or Aging Life customer, find Out More in my new free webinar 5 Critical Steps to Start and Run a GCM/ALCA Business.

In a nutshell, a value proposition is a clear statement that

  • Explains how your product solves customers’ problems or improves their situation (relevancy),
  • Delivers specific benefits (quantified value),
  • Tells the ideal customer why they should buy from you and not from the competition (unique differentiation

 What’s Your Message?

The message should say you are a “Top Tiered “GCM or aging life professional who welcomes long term engagement of customers. That is part of your value proposition. Leading to one-time/long term client engagements because that is how you make money and a long-term income. This does not appear in your web site but in your business plan and is believed by every member of your team. IT shows how you serve you serve your customer

What your 2nd message?

Geriatric care manager needs a value proposition that says you want to reach high-end customers. Change your value proposition to tell wealthy elders what makes your services valuable enough for them to pay you this week/month- long term? What makes your service valuable enough for clients to work with you for many months/years. Learn more by attending my free webinar-

Why you need to Create a for-profit mindset

Have a for Profit Mindset. Change your Value Proposition to one that reflects you want to make money and will be choosing the top 10% of seniors as clients as they are the only ones who can afford you and can pay for your services long term.

 

Great Sample Value Proposition

¨Upper income frail elders, in Atlantic County, New Jersey will purchase geriatric care management from X agency BECAUSE we offer 12 Concierge care management services for aging clients giving flawless uninterrupted gold standard services for all their care needs over all their years

Sign Up for My Newest Free Webinar 

5 Critical Steps to Start and Run a GCM/ALCA Business

 THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

 Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

 

 

 

Find out more in the YouTube from My Geriatric Care 1 Channel.

 

 

 

Are You A Non- Profit that wants to add Geriatric Care Management?

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Many senior non- profits have added geriatric care management to their menu of services.

This new service gives non-profits.

An additional stream of revenue

An excellent tool to serve seniors in need

A powerful service to prevent discharged senior from bouncing back in the hospital, keeping seniors at home after a hospital discharge and your agency building a relationship that may bloom with your local hospital because they are reducing any Medicare fines they may incur from patient recidivism

A key service to help clients transition from one level of care to another, like from home to assisted living or a nursing home or home from the hospital insuring they don’t bounce back

A fuller more robust menu of choices for your clients

Do you need an complete operational manual to add this service to your non profit ? Want a GCM Operations Manual to start up right away?

Find out more on the web site plus new information about an easy Pay Pal payment Plan. plus recommendations from non profits who added geriatric care management using this manual.

http://www.cathycress.com/gcm-manual

 

What is a Geriatric Care Management Operations Manual ?

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Financial Abuse as an IADL -Undue Infuence

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What is undue influence?

Undue influence is when an individual who is stronger or more powerful gets a weaker individual to do something that the weaker person would not have done otherwise.

What is undue influence? A stronger person uses various techniques or manipulations over time to gain power and compliance.

Undue influence can be wielded in one-time events. An example would be a discussion of transaction at an unusual or inappropriate time for example with a widow with recent bereavement someone says” let’s you sign your stock over to me”. There might be a consummation of a transaction in an unusual place like a funeral home. A person applying undue influence might insist or demand that business be finished at once. Multiple persuaders against a single vulnerable person might use undue influence. It might occur when there is an absence of third party advisors, Undue influence can occur when a perpetrator states that there is no time to consult financial advisor’s or attorneys

Undue influence can be used by totalitarian groups, both religious and non religious. An example of this is the mass death at Jonestown

It can be put forth by, especially, existing or cultivated, close and personal relationships. It can be used in fiduciary relationship like an executor, attorney, or accountant

It can be brought to bear in a non –fiduciary relationship like, clergy, housekeeper, gardener, and physician.

The number one villain in undue influence is family , the group most trusted by elders

There is a common denominator of financial exploitation of elders

Undue influence is most common on trusting relationships of long duration (nephew moves in the help elderly aunt and then takes over stock and changes will)

It many times is perpetrated by cultivated by people who are opportunistic

Undue influence can be exerted by someone Isolates the elder, promote dependency, or induce fear and distrust of others. This after happens with sweetheart scams – where a younger woman marries a much older man wealthier who she takes financial advantage of.

What should a GCM or aging professional do? First meet the client alone.

Few admit because afraid of caregiver abandonment or further abuse

If you work for an agency you should meet supervisor and report the abuse

Finally you should call as you are Call Adult Protective Services– In most states you are a Mandatory Reporter

Contact

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