What is a value proposition? It’s the primary reason you give a client and their family to purchase a product or services from your aging life or geriatric care management agency.It’s a promise of value to be delivered to your GCM or Aging Life customer, find Out More in my new free webinar 5 Critical Steps to Start and Run a GCM/ALCA Business.
In a nutshell, a value proposition is a clear statement that
- Explains how your product solves customers’ problems or improves their situation (relevancy),
- Delivers specific benefits (quantified value),
- Tells the ideal customer why they should buy from you and not from the competition (unique differentiation
What’s Your Message?
The message should say you are a “Top Tiered “GCM or aging life professional who welcomes long term engagement of customers. That is part of your value proposition. Leading to one-time/long term client engagements because that is how you make money and a long-term income. This does not appear in your web site but in your business plan and is believed by every member of your team. IT shows how you serve you serve your customer
What your 2nd message?
Geriatric care manager needs a value proposition that says you want to reach high-end customers. Change your value proposition to tell wealthy elders what makes your services valuable enough for them to pay you this week/month- long term? What makes your service valuable enough for clients to work with you for many months/years. Learn more by attending my free webinar-
Why you need to Create a for-profit mindset
Have a for Profit Mindset. Change your Value Proposition to one that reflects you want to make money and will be choosing the top 10% of seniors as clients as they are the only ones who can afford you and can pay for your services long term.
Great Sample Value Proposition
¨Upper income frail elders, in Atlantic County, New Jersey will purchase geriatric care management from X agency BECAUSE we offer 12 Concierge care management services for aging clients giving flawless uninterrupted gold standard services for all their care needs over all their years
THIS WEBINAR BEGINS: Tuesday, October 22 at 2 PM PST Ends 3:15 PM PST
Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!
- How to Do A Competition Survey
- How to Learn GCM Financial Literacy
- How to Give GCM Concierge Service
- How to Bill 85% of your time
- What GCM Products Services to Sell
- SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
- SIGN UP NOW
Find out more in the YouTube from My Geriatric Care 1 Channel.