What is a value proposition? It’s a promise of value to be delivered to your GCM or Aging Life customer it’s the primary reason a client and their family should purchase a product or services from your aging life or geriatric care management agency
In a nutshell, value proposition is a clear statement that
- Explains how your product solves customers’ problems or improves their situation (relevancy),
- Delivers specific benefits (quantified value),
- Tells the ideal customer why they should buy from you and not from the competition (unique differentiation).
The critical part
You are a Top Tiered GCM or aging life professional who welcomes long term engagement of customers. That is part of your value propostion.leading to one-time/long term client engagements because that is how you make money and a long-term incomeThis does not appear in your web site but in your business plan and is believed by every member of your team. IT shows how you serve you serve your customer