If you are recruiting a geriatric care manager for a private duty home care or any private or public agency
EDUCATION/EXPERIENCE: MSW, RN, MFT or MA Gerontology preferred. Master’s in Allied Health field acceptable.
EXPERIENCE Minimum of four years experience in care or case management and knowledge of your local eldercare resources (preferred). One year supervisory experience preferred.
Must possess a credential in care management approved by the NAPGCM.
All weekdays and some evening/weekend on call rotation
CERTIFICATES, LICENSES, REGISTRATIONS:
Current license to practice as a Social Worker or Registered Nurse in your State. Valid State driver’s license, insurance, car
What are the some personality qualifications to look for in Hiring A GCM
qMust be a self-starter and take accountability for own actions.
qMust be professional who is well organized, detail oriented – able to handle the “right brain” and “left brain” activities.
qMust possess high energy while respecting personal boundaries (i.e., avoiding burnout)
qMust be a multi tasker able to handle the problems of multiple chronic care clients and their aging families at the same time.
Co branding private duty home care and geriatric care management must be marketed to all referral sources. The new co-brand with tell existing referral partners (elder law attorneys, trust officers, physicians, wealth managers) that high-end customers are now being served with the concierge services that entitled clients demand and need.
The PDHC needs to create a new brand for GCM program that is distinct from the PDHC brand with own name, logo, company colors, website, business cards, letterhead, key messages yet link to the larger PDHC services and brand.
This gives you the opportunity to reach new markets and to increase market share
This old-fashioned trust combined with GPS aging family solutions will get new customers from existing and new referral services to grow your agency and make a greater profit.
To do this use a branding firm in the very beginning because the new image or brand must contain two distinct services- home care and geriatric care management in a way that they can collectively offer a new distinct product/ service that could not be possible individually. Hiring a branding firm immediately after you decide to merge the GCM program is a critical success factor.