Cathy Cress

Expert in Aging Life and Geriatric Care Management

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If You are a Concierge GCM -Do You Defer to ALL Your Wealthy Clients Demands?

February 6, 2019

affluentseniors.jpg

 

 

If you are a geriatric care manager serving concierge clients ,do you have to defer to all their needs and be subservient?  Let’s look at the Concierge Physician.
If you are a concierge physician, do you change their practice of medicine?  Quite simply no.

They do not tell the concierge client- what they want to hear. They do not prescribe drugs that the concierge patient wants instead of needs. They do not submit to the VIP syndrome shown by physicians in Joan Rivers, Prince or Michael Jackson’s deaths.They continue to practice as doctors with the same skills, ethics, and tools they have with any patient.

What do they change? The change the way they deliver their medical practice.  They offer personalized care and enhanced service. They take calls swiftly and they make house calls. They resuscitate the patient doctor relationship.

They change their billing model.  They do not bill Medicare or insurance and they do bill the client personally.

They change their client target market. They do not target everyone that needs their skills.  They target a demographic they can pay them privately, the upper 10%, Bob O’Toole Points out in his excellent chapter- Private Revenue Sources for the Fee-Based Care Manager- Need Vs Demand in the Elder Care Market- in The Handbook of Geriatric Care Management- 4th edition

1284078981.jpgThey still practice with the same boundaries, tools, and ethics. They do not let patients set the rules, defer to their defer to their demands.

They practice medicine as they were trained.

As a GCM with a concierge practice, you practice with the same skills, knowledge base and ethics you were trained to deliver.

What you must do though is target clients  in the upper 10% who can pay your hourly fees and home care (As concierge physicians do ), increase the personalized delivery of your GCM business, insuring care is delivered seamlessly by care providers who can meet the high standards of a concierge client under the direction of your care plan.

But you must market differently. You present a marketing pitch to third parties who can refer their clients to you. Part of that pitch is you serve the same demographic and will deliver gold standard service with boundaries to their clients. The other part of your marketing  presentation to those third parties is  telling them what benefits you will bring  to the third party themselves. For example for concierge physicians or elderlaw attorneys who want to refer clients to you- you will send them regular updates, work as a team with them, deal with dysfunctional difficult families issues , to help them deliver better services. 

Learn More

Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line


When: MARCH 6, 2019
2PM-3PM PST
Learn

The problems you solve for 3rd parties so they will refer to to you.  

What is a benefit vs a features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elderlaw attorneys and concierge physicians  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the  sale

  • •Sign -Up –

 

 

 

Filed Under: Aging, aging life care manager, Blog, case manager, elder care manager, Families, Geriatric Care Management Business, Webinar Tagged With: Aging Concierge client, aging life and geraitric care manager, aging life care ethics, case manager, Concierge Aging Client, Concierge Geriatric care manager, Concierge Home Care, concierge physician, geriatric care manager, nurse advocate, nurse care manager

Surprise- Retired Teachers, Truck Drivers, Subway Drivers Can be Concierge Clients Too

August 3, 2018

Donna-Love.jpg

You will get calls from adult children of Concierge seniors over the holidays. These are the seniors who can afford long-term geriatric care management and home care

You may be surprised that this upper 10% of the populations include teachers and subway workers.

Well-heeled seniors, according to the New York Times, may be middle-class retirees who buy shoes from Payless but have a defined pension can afford care at home when they need it and private care management.

They rode the post-war economy, held jobs long term and through that defined pension (no 401K) face a very healthy financial picture in aging.  They worked for city, county, state government are teachers, truck drivers, social workers or were union members in all trades. They had a career at Xerox, IBM, Campbell Soup and big Fortune 500 companies.

These middle-class concierge clients and their adult children calling over the holidays when they visit Mom and Dad and find care problems – will really shop around. They want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client. These retirees lived on small salaries. Teachers who graduated in 1967 made $5000 a year. So they lived a working life of cautious shopping and tight family budgets. Now in retirement, they can sail down the Danube with their generous defined pensions and afford home care and long-term geriatric care management when they need it or their adult kids who visit over the holiday know Mom and Dad need help.

 

Learn 5 critical success steps to start and run a profitable, GCM business, including marketing to Concierge clients, from Cathy Cress, the author of the Handbook of Geriatric Care Management now in its  4th edition.  Sign Up Now  

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Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.

 

See you there.

Cathy Cress MSW

 

 

 

 

 

 

Filed Under: Aging, Aging Family, aging life business, Aging Life Care, aging life care manager, Blog, care manager, case manager, Concierge Senior, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, nurse advocate, nurse care manager, Webinar Tagged With: affording care management, Aging Concierge client, aging life and geraitric care manager, aging life care manager, aging life or geraitric care manager, care manager, case manager, Concierge Care management, Concierge Care Manager, Concierge Geriatric care manager, geriatric care manager, geriatric social worker, LCSW aging, nurse advocate, nurse care manager, retire with defined pension, retiree defined pension

If You are a Concierge GCM -Do You Defer to Your Wealthy Clients Demands?

July 24, 2017

GCM-pix-2.jpg

 

If you target concierge clients do you have to defer to all their needs and be subservient?  Let’s look at the Concierge Physician.
If you are a concierge physician, do you change their practice of medicine?  Quite simply no.

They do not tell the concierge client- what they want to hear. They do not prescribe drugs that the concierge patient wants instead of needs. They do not submit to the VIP syndrome shown by physicians in Joan Rivers, Prince or Michael Jackson’s deaths.They continue to practice as doctors with the same skills, ethics, and tools they have with any patient.

What do they change? The change the way they deliver their medical practice.  They offer personalized care and enhanced service. They take calls swiftly and they make house calls. They resuscitate the patient doctor relationship.

They change their billing model.  They do not bill Medicare or insurance and they do bill the client personally.

They change their client target market. They do not target everyone that needs their skills.  They target a demographic they can pay them privately, the upper 10%, Bob O’Toole Points out in his excellent chapter- Private Revenue Sources for the Fee-Based Care Manager- Need Vs Demand in the Elder Care Market- in The Handbook of Geriatric Care Management- 4th edition1284078981.jpg

They still practice with the same boundaries, tools, and ethics. They do not let patients set the rules, defer to their defer to their demands.

They practice medicine as they were trained

As a GCM with a concierge practice, you practice with the same skills, knowledge base and ethics you were trained to deliver.

 

 You just market differently, target clients who can pay your hourly fees (like concierge physicians), increase the personalized delivery of your GCM business, insuring care is delivered seamlessly by care providers who can meet the high standards of a concierge client under the direction of your care plan

Learn more by signing up for my upcoming free webinar August 23, 11 PST.

5 Steps to Sign Up the Profitable GCM Concierge Client “

 

 

Filed Under: Aging, aging life care manager, Blog, case manager, elder care manager, Families, Geriatric Care Management Business, Webinar Tagged With: Aging Concierge client, aging life and geraitric care manager, aging life care ethics, case manager, Concierge Aging Client, Concierge Geriatric care manager, Concierge Home Care, concierge physician, geriatric care manager, nurse advocate, nurse care manager

If You are a Concierge GCM -Do You defer to Your Clients Demands?

October 15, 2015

GCM-pix-2.jpg

 

If you target concierge clients do you have to defer to all their needs and be subservient?  Let’s look at the Concierge Physician.
If you are a concierge physician, do you change their practice of medicine.  Quite simply no.

They do not tell the concierge client- what they want to hear. They do not prescribe drugs that the concierge patient wants instead of needs. They do not submit to the VIP syndrome shown Joan Rivers death  at the Yorkville Endoscopy Center.They continue to practice as doctors with the same skills, ethics and tools they have with any patient.

What do they change? The change the way they deliver their medical practice.  They offer personalized care and enhanced service. They take calls swiftly and they make house calls. They resuscitate the patient doctor relationship.

They change their billing model.  They do not bill Medicare or insurance and they do bill the client personally.

They change their client target market. They do not target everyone that needs their skills.  They target a demographic they can pay them privately, the upper 10%

They still practice with the same boundaries, tools and ethics. They do not let patients set the rules, defer to their defer to their demands.

They practice medicine as they were trained

As a GCM with a concierge practice you practice with the same skills, knowledge base and ethics you were trained to deliver.

 

 You just market differently, target clients who can pay your hourly fees (like concierge physicians), increase the personalized delivery of your GCM business making sure care is delivered seamlessly with care providers who can meet the high standards of a concierge client under the direction of your care plan

Learn more by signing up for new free webinar 

 

 

Filed Under: Aging Tagged With: Concierge Aging Client, Concierge Geriatric care manager, Concierge Home Care, concierge physician, geriatric care manager

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

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