Concierge seniors deserve the same compassion, service and seamless points of the compass that an aging life or geriatric care manager can give each client.
BUT – aging life or geriatric care manager must use different branding and a marketing approach that messages hyper-attention to seamless care to attract these top 10% concierge clients who can afford your services long term.
Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your concierge client base best?
This is where your marketing strategy comes into play. Before the business can start generating large revenue, a concierge marketing strategy and sales techniques must be in place.
Your marketing message must be communicated to the concierge customer
The message is aging life or geriatric care management sells exclusively delivered professional solutions to the grueling aging care decisions families and clients must make.
Your marketing messages have to telescope that your 5-star service offers expert professional answers for the tough choices aging family members must make about elder housing, medical care, personal care, quality of life, finances, end of life and the myriad mind-boggling decisions they face.
Your concierge marketing message must give this information to the client and the whole aging family in the support system and can transform the family and ensure you gain clients.
Learn 5 critical success steps to start or run a profitable, GCM business, including marketing to Concierge clients with your mission, from Cathy Cress MSW, the author of the Handbook of Geriatric Care Management now in its 4th edition. Sign Up Now
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Cathy Cress MSW