Well-heeled seniors, according to the New York Times, may be middle-class retirees who buy shoes from Payless but have a defined pension can afford care at home when they need it and private care management. They rode the post war economy, held jobs long term and through that defined pension (no 401K) face a very healthy financial picture in aging. They worked for city, county, state government are teachers, truck drivers, social workers or were union members in all trades. They had a career at Zerox, IBM, Campbell Soup and big Fortune 500 companies.
These middle-class concierge clients will really shop around and want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client.These retirees lived on small salaries. Teachers who graduated in 1967 made $5000 a year. So they lived a working life of cautious shopping and tight family budgets.Now in retirement, they can sail down the Danube with their generous defined pensions. Therefore you have to make them choose you by great products and copy but you still have to deliver high-quality services.
An aging life or geriatric care manager must still use different branding, marketing approach and hyper- attention to seamless care to find these middle-class concierge clients who are now very affluent retirees who can afford their services long term.
Find out more in my webinar Learn The 5 Steps to Reach the Concierge Client
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Learn The 5 Steps to Reach the Concierge Client
August 23, 2017h 11:00 -12:00 PST
Discover how to transform your GCM entrepreneurial dream into a profitable reality with 5 key marketing steps
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Create a marketing strategy and messages that attract concierge clients
Reach this target audience
Design products that exactly meet their needs
Obtain adult children’s buy-in
Use words that will make them choose you
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