Co branding private duty home care and geriatric care management must be marketed to all referral sources. The new co-brand with tell existing referral partners (elder law attorneys, trust officers, physicians, wealth managers) that high-end customers are now being served with the concierge services that entitled clients demand and need.
The PDHC needs to create a new brand for GCM program that is distinct from the PDHC brand with own name, logo, company colors, website, business cards, letterhead, key messages yet link to the larger PDHC services and brand.
This gives you the opportunity to reach new markets and to increase market share
This old-fashioned trust combined with GPS aging family solutions will get new customers from existing and new referral services to grow your agency and make a greater profit.
To do this use a branding firm in the very beginning because the new image or brand must contain two distinct services- home care and geriatric care management in a way that they can collectively offer a new distinct product/ service that could not be possible individually. Hiring a branding firm immediately after you decide to merge the GCM program is a critical success factor.
Marketing is push, branding is pull. So what is a brand? A product is made in a factory- but a brand is constructed in the mind. Understanding branding and how it is important to your success can mean big rewards for you when combining geriatric care management and private duty home care. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients, including business cards, brochures, websites, trade show booths, letterhead, how your staff dresses and offers customer service to your clients. Branding tell customers your values.
Branding is about managing people’s image of a company and making sure that image is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.
Your brand identity is built on your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience. By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember. You want to create a consistent look and feel for everything related to you and your business.
When you add geriatric care management you must co- brand. Find out why is the next blog.