Cathy Cress

Expert in Aging Life and Geriatric Care Management

Coming to you-Town Square- San Diego 50’s Fake town that Revolutionizes Reminiscence Therapy

Last week the Wall St Journal covered the most revolutionary version of Reminiscence therapy-  Town Square. Reminiscence therapy is a treatment that uses all the senses — sight, touch, taste, smell, and sound — to help people with dementia remember events, people and places from their past lives, just as Town Square does.

I took a tour of Town Square on Friday while attending the Western Regional Aging Life Conference in San Diego and it was at the same time mind boggling, fabulously fun and a trip back to my childhood in the 50’s.

The man who discovered the beta-amyloid plaques, George Glenner funded reminiscence therapy through Adult Daycare for 3 decades. His reminiscence legacy has exploded into Town Square, this fake 50’s town built for dementia sufferers so they can spend their day where their mind is calmest in their  50’s past.

Built by the San Diego opera the town has a  kitchen refrigerator like the one in my house in the early 50’s, a barbershop with Elvis hanging on the wall , a Malt shop called Rosie’s Dinner with jukebox, just like the ones my boyfriend Steve Paul and I played while we ate greasy french fries and mooned over each other in the early 60’s. Rosie’s has now collectible formica tables, with chrome chairs but that is a sturdy replica that seniors are safe in with added chrome arms.

Town Square Rosie’s acts as act as a lunch spot for the 90 participants, spilling out into the patio.

It has a garage with a luscious, shiny black T  bird from the early fifties with gleaming chrome, my dream car when I was in Atlantic City High School.

Not only in this open for the last month but they rent it out for corporate events for fifties parties where everyone can dress up like Mad men and women in those divine 50’s dresses that I still lust for. And on top of this Town Square will franchise and its next ideation will appear in Baltimore

I came home hearing Patti Page sing Old Cape Cod , thinking of 1956 when I discovered Elvis, puberty, boys, small breasts, adolescence and wildly danced the jitterbug in Lou Molinari garage with all my friends, my life exploding. I was there again and felt glorious just like the lucky residents of Town Square.

 

 

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Do You Need Sales Experience to be a Geriatric Care Manager?

Doing a successful client intake takes two Aging life /geriatric care management skills- knowledge and experience in  geriatric care management and something that few aging life care managers have – a sales background.

Let’s touch on the first. All geriatric care managers must have a degree in the health care field such as nursing or social work. An advanced degree is optimum. Care managers also need a background in family therapy- specifically the aging family system. You rarely work with just the elderly or disabled client. Most of your work is with the family system-adult children, the older person and the extended family. That takes knowing family therapy.
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Doing a successful client intake takes two Aging life /geriatric care management skills- knowledge and experience in  geriatric care management and something that few aging life care managers have – a sales background.

Let’s touch on the first. All geriatric care managers must have a degree in the healthcare field such as nursing or social work. An advanced degree is optimum. Care managers also need a background in family therapy- specifically the aging family system. You rarely work with just the elderly or disabled client. Most of your work is with the family system-adult children, the older person, and the extended family. That takes knowing family therapy.

But here is a deal breaker , most geriatric care managers did not know they must have. You need a sales background to do an intake and get the client in your services.

You started a private aging life business to help older people but in order to successfully help them, yourself and your own family, ( kids need braces- you need to pay your mortgage) you have to know how to sell your product to make money. That takes knowing and feeling comfortable with sales.

But here is a deal breaker, most care managers did not know they must have. You need a sales background to do an intake and get the client in your services.

Sales classes for social workers and nurses and few and far between.  Do you need help to market master sales and run a profitable care management business.?

Build or Rebuild (remember those 3 Little Pigs) Your Aging Life or Care Management Business So the Wolf Can’t Blow It Down                                                         

Join me Wednesday, October 17 Pacific Time
and learn to build or rebuild your business client information into a moneymaking stream

 

In this FREE  1-hour webinar, you will learn how to choose:

  • Reach this target concierge audience
  • Design products that exactly meet their needs
  • Obtain adult children’s buy-in           
  • Use marketing that will make them choose you
  • Get the contract signed with ease
  • Create a brand that tells concierge clients they will get Four Seasons Service

 

If you really want to wire your business to swiftly brings clients to your caseload and a bigger balance to your bank, then you won’t want to miss this webinar 

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