Why do private geriatric care managers need to serve that top 10%? This poses a huge quandary to social workers and nurses who practice private care management.

Demand and not need determines the success of an eldercare business like aging life or geriatric care manager. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, Geriatric care management business.

The target market for this business is not the 65 million families who need geriatric care management services, but the much smaller subset of those families who can afford to hire a GCM, are willing to pay for the services that GCMs and can actually find their way to you.

 The top 10% of the economic spectrum and more precisely the top 1% who actually held onto its share of national wealth in the 2008 economic crisis, and may have even gained. The top 10% of families — those who had at least $942,000 — held 76% of total wealth. The average amount of wealth in this group was $4 million.

But everyone the top 50% of the country accounted for 23% of total wealth, with an average of $316,000 per family.

This income disparity is tragic and a trying ethical dilemma to private care managers. However, if you are in the business of geriatric care management, you must serve the customers who can afford private care management long-term, (as it is very expensive to open and close cases and find new ones ) and quite critically can afford very expensive home care, which is not covered by Medicare.

• How do you attract Concierge upper 10 % of clients you need to keep your business afloat and really profitable?
• • Want to know more about what you need to start or restart a Care Management Agency?
    Join me Wednesday, October 17 Pacific Time for my latest webinar Pacific Time 2:00 PM 
    • Reach our target concierge audience
    • Design products that exactly meet their needs
    • Obtain adult children’s buy-in                                                                       
    • Use marketing that will make them choose you
    • Get the contract signed with ease
    • Create a brand that tells concierge clients they will get Four Seasons Service      
    • If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.

    Sign -Up 
  •  In this FREE  1-hour webinar, you will learn how to:             
  • 5 Steps to Sign Up the Profitable GCM Concierge Client

   

   

 

 

 

 

 

 

            2