Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Ways to Deliver Gold Standard Loving Care for Family Caregivers on Valentines Day

February 5, 2019

 

 

Think about valentines gifts for family caregivers. What can a geriatric care manager do for family caregivers for valentine’s -the day is about love. Can we count the ways family caregivers who care for an aging family member represent the heart and soul love of Valentines Day?

Here are some ideas

Loving gifts from your agency, including a small gift of chocolate, is a typical valentine treat but also comes in handy to relieve stress. Sending valentines to all of your family caregivers is a great idea acknowledging their caring while letting them know your agency cares about them. Suggesting some respite to the local family if that is possible or your agency offering a special package of reduced fee hours to get some respite maybe on valentine’s day itself would be a sweet gift.

Another gift is the simple act of thanking them for all they do at such a cost to themselves, which is rarely voiced. Another list of gifts including pampering caregivers and a way to find the right spa is something you could share with an adult sibling or adult children. AARP has its own terrific list with aromatherapy and bath essentials

To an aging parent caring for a spouse, they can experience most fraught-filled valentine’s day. The person who they gave all your heart to – at times for many decades- is there but not there in a way in many ways. So,  suggesting to adult children that they might take taking the couple out for dinner or provide respite to the spouse and taking her to a special valentine’s brunch or event- can make a perfect gift. . This can be a soulful warm gift for someone spending time with the love of their life who is not able to share the romantic day anymore.

 

Give adult children ideas for caregiver gifts.. Pinterest has a whole board of gifts for caregivers for valentine’s day. Grandchildren can also make inexpensive valentines gifts if she is caring for grandpa

Be a gold standard care management agency on valentines day and show love for your family caregivers in any way you can.

Filed Under: Adult children, Aging, Aging Family, Aging Life Care, aging life care manager, Blog, care manager, elder care manager, Families, geriatric care manager, geriatric social worker, Long Distance Care, nurse advocate, nurse care manager, Siblings, Valentines gifts for family caregivers Tagged With: Alzheimers caregiver, care manager, caregiver well being, case manager, family caregivers, geriatric care manager, nurse care manager, spousal caregiver, Valentines Day Gift for caregivers

How Catchy Copy Can Sign Up New Long Distance GCM Clients

January 30, 2019

wonder.woman.05.jpg

Care managers need to create gold standard written copy to advertise their services to concierge customers , but need a Wonder Woman  spin that will make copy stand out from your competition. Here is a sample you may use for long distance care providers

“If you are a long distance family care provider for an elder, give yourself Wonder Woman as a  powerful sister to help with the care your aging family member.

Using a preeminent gold standard care manager is a preventative, prudent excellent choice for 3 reasons.

1. If there is a crisis, it is the safest choice to have the GCM solve it if you live long distance. In an urgent situation, the care manager can go to the hospital or emergency room.

2. This is more cost-effective than you getting on last-minute, expensive flights. You can still go but, like Wonder Woman, they can immediately be there to deal with the crisis and solve it. She is good insurance.

3. Before any crisis, you can have the GCM aka Wonder Woman will do an initial assessment and visit your older relative periodically.This is preventative because Wonder Woman can see and solve the problem before it becomes a health crisis that might put your loved one in the hospital.

Think of a care manager the way you do one of those blow-up beds. You can pump them up when you need in a crisis—perhaps avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Oh and she sometimes morphs into her alter ego- Superman who can who, as you know  ” stands for truth justice and the American way ( and gold standard care  ” and is ” faster than a speeding bullet”
Some of the things a geriatric care manager aka Wonder Woman and Superman can do for you are:

1. Save you money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2.Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible health care crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5.Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8.Decrease the tension between hometown and long distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10.Locate  the highest quality aging resources in your aging parents’ area quickly and without you having to do it

Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: March 6, 2019
2PM-3PM PST
Learn

The problems you solve for 3rd parties so they will refer to you.  

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elder law attorneys, and concierge physicians  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the  sale

  • •Sign -Up –

Filed Under: Aging, Blog, Care Plan, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Rituals in Aging Family, Long Distance Care, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, Siblings Tagged With: aging family, aging life care manager, aging parent, aging parent crisis, care manager, case manager, elder care manager, family caregiver caregiver burnout, geriatric care manager, nurse advocate, nurse care manager

Start-Up Geraitric Care Management Marketing and PR Checklist

January 28, 2019

If you are going to start an ALCA or Geriatric Care management business, you must do what most care manager ( usually social workers and nurses have never done – do marketing and public relations. Here is a helpful start – a beginning of PR Marketing Checklist.

This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter,  Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing  Merrily Orsini for more information.

 

 

Start-Up Geriatric Care Management PR/ Marketing Checklist

Rear view of a businesswoman looking at large business planning sketch on a chalkboard.

1. Brand Identity- including logo design and collateral material design

Services needed to complete

Research competition, develop key differentiating features, develop brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.

2. Business Identity            –

Get coordinated business card envelopes, note cards, and folders                                   

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and Defined Prospects-Third Parties- including a prospect profile

Services needed to complete- Identify prospects-Third Parties. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: MARCH 6, 2019
2PM-3PM PST
Learn

What problems are you solving for 3rd parties so they will refer to you.  

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elderlaw attorneys, and concierge physicians  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the

  • •Sign -Up –

 

 

 

  • If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.

 

 

 

 

Filed Under: Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, care management start-up, care manager, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Marketing aging life care, marketing care management, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: aging family, aging life care manager, Brand identiy, care manager, geriatric care manager, marketing geriatric care management, PR for geriatric care management

-How Do the Benefits You Offer Get Third Parties To Refer to a Care Manager? ?

January 26, 2019

Why would third parties like trust officers, elder law attorneys, conservators or guardians refer a care manager to their aging client and family? If you have an Aging Life or GCM business you need to know. The Journal of Aging Life Care in its March 2017 issue gives care managers some critical clues to solve this question.

 

Why do you need to know this? First, you need to create a practice that meets the needs of your clients and major referral sources. Many clients- usually adult children, call you to start services on their own. But a good majority of clients will call you because their attorney, bank trust officers, CPA referred them. These third parties need to know what benefits you offer them and their clients if they are to make referrals to your agency. On the feeding chain of referrals, they are one of your most important sources to feed income into your business. You have to deliver what they need to make money.

 

The Florida Chapter of Aging Life invested in a 7-year research project to get some of these answers, published in the Aging Life Journal. in March 2017. This is the first research study on Aging Life Care that pinpoints what third parties who refer clients want and value in a care manager. It is groundbreaking.

 

Reading this tells the care manager, not only what benefits to include in their services but in their marketing material, and sales pitch or elevator pitch to the third party. The study tells you what 3rd parties are looking for in a senior advocate for their in a very clear table. They found the number one reason third-party clients use care managers is they assess and monitor their clients and update the third parties on a regular basis. This is a key benefit you can use when you market to third parties, like wealth managers, elder law attorneys, or guardians. Get a copy of this important Journal if you belong to ALCA or join, as this type of information is one of the many many benefits of the Aging Life Care Association by joining. 

Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: MARCH 6, 2019
2PM-3PM PST
Learn

What problems are you solving for 3rd parties so they will refer to you.  

What is a benefit vs a features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elderlaw attorneys, and concierge physicians  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the

  • •SIGN UP  –

 

 

Filed Under: Aging Family, aging life business, Aging Life Care, billing, Blog, care management start-up, cash flow, elder care manager, Elderlaw Attorney, GCM Start -Up, Geriatric Care Manager, geriatric care manager, geriatric social worker, Guardian, inquiry call, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, Third Party Referral, Trust Officer, Wealth Management Departments Tagged With: aging family, Aging Life Care Association, aging life care manager, aging parent crisis, care manager, geriatric care management, marketing aging life or geriatric carre management, Marketing Care Management, marketing tactics, marketing to 3rd parties, marketing to trust officers, nurse advocate, nurse care manager

How To Get Free PR Through a GCM ALCA Speakers Bureau

January 21, 2019

How do to get speaking opportunities for your speaker’s bureau?

Getting Speaking Gigs For Your Speaker’s Bureau

How do to get speaking opportunities for your speaker’s bureau?
Use your CRM database ( make sure you have one). Add all women’s and services clubs like Rotary who all look for good speakers. Include the main contact which is usually the club president or program coordinator. These can be found on the web or through people you know.

CRM concept on white background, Customer Relationship Management

Address the letter to the president of the club or the program coordinator.Write a template letter and add to your CRM database. The letter should start with a brief description of your agency then should cover the topic you want to speak on. Following that describe the speaker’s background and end with the ask, can you speak to the club.

Usually, they book way ahead so expect your speech to be by scheduled during the year.

Free Radio Time 

You can extend the speech into a radio interview as well. Once you have booked some speeches, create a 1 pager and email to radio booker, explaining how well you could talk on this topic on the radio, for free radio time. Add all radio stations in your area and radio bookers to your CRM database and send the letter through that marketing database – to get more PR or free radio time.

Free Webinar

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn
How to develop lead generation and tactics through third parties
How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
•
• Sign -Up –

Filed Under: Adult children, Aging Life Care, aging life care manager, Blog, care management start-up, care manager, elder care manager, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to the top 10$, nurse advocate, nurse care manager, PR, Public Relations, Public Reltions, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, care manager, care manager marketing, case manager, CRM, marketing data base, nurse advocate, Radio Interview, Speakers's Bureau

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

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