care manager Archives ⋆ Page 2 of 52 ⋆ Cathy Cress

Do You Have a Marketing Message That Works for Concierge Seniors Who Need Geriatric Care Management?

August 9, 2018

Concierge seniors deserve the same compassion, service and seamless points of the compass that an aging life or geriatric care manager can give each client.

BUT – aging life or geriatric care manager must use different branding and a marketing approach that messages hyper-attention to seamless care to attract these top 10% concierge clients who can afford your services long term.

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your concierge client base best?

This is where your marketing strategy comes into play. Before the business can start generating large revenue, a concierge marketing strategy and sales techniques must be in place.

Your marketing message must be communicated to the concierge customer

The message is aging life or geriatric care management sells exclusively delivered professional solutions to the grueling aging care decisions families and clients must make.

Your marketing messages have to telescope that your 5-star service offers expert professional answers for the tough choices aging family members must make about elder housing, medical care, personal care, quality of life, finances, end of life and the myriad mind-boggling decisions they face.

Your concierge marketing message must give this information to the client and the whole aging family in the support system and can transform the family and ensure you gain clients.

Learn 5 critical success steps to start or run a profitable, GCM business, including marketing to Concierge clients with your mission, from Cathy Cress MSW, the author of the Handbook of Geriatric Care Management now in its 4^th edition. Sign Up Now

Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.

See you there.

Cathy Cress MSW

If You Start a Geriatric Care Business Why Is Your Mission to Serve Top 10%

August 4, 2018

What is a Mission and why is it a Critical Success Factor in Beginning or Adding an Aging Life or GCM business?

A mission is a – tool for communicating fundamental business objectives,

Part of your mission must state that you are 100% clear you are serving high end entitled clients

Read GCM Bob O Toole’s chapter Private Revenue Sources in the Handbook of Geriatric Care 4^th edition on the Fee-Based Geriatric Care Manager.

He shows you about the very limited market you must serve for financial success. That Market is the top 10% who can afford you.

So give a try to rewriting your mission statement – here’s how

Your geriatric care management business plan starts with your mission statement, which should state the core of your business in a few sentences. The mission statement should reflect the goals and values of your organization. It should be short, focused, perhaps only 20 words, written in the present tense, in positive terms, and without qualifiers.

As part of your business plan so you are adding a major part to a document that will allow you to plan your business and perhaps get investors, who will want to be paid back with your profit.

Try a good mission statement on your own that is short focused and those 20 words.

Here is an example :

“Premium care management services and choices delivered by extraordinary health care professionals”

Learn 5 critical success steps to start and run a profitable, GCM business, including marketing to Concierge clients with your mission, from Cathy Cress MSW, the author of the Handbook of Geriatric Care Management now in its 4^th edition. Sign Up Now

Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.

See you there.

Cathy Cress MSW

Surprise- Retired Teachers, Truck Drivers, Subway Drivers Can be Concierge Clients Too

August 3, 2018

You will get calls from adult children of Concierge seniors over the holidays. These are the seniors who can afford long-term geriatric care management and home care

You may be surprised that this upper 10% of the populations include teachers and subway workers.

Well-heeled seniors, according to the New York Times, may be middle-class retirees who buy shoes from Payless but have a defined pension can afford care at home when they need it and private care management.

They rode the post-war economy, held jobs long term and through that defined pension (no 401K) face a very healthy financial picture in aging. They worked for city, county, state government are teachers, truck drivers, social workers or were union members in all trades. They had a career at Xerox, IBM, Campbell Soup and big Fortune 500 companies.

These middle-class concierge clients and their adult children calling over the holidays when they visit Mom and Dad and find care problems – will really shop around. They want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client. These retirees lived on small salaries. Teachers who graduated in 1967 made $5000 a year. So they lived a working life of cautious shopping and tight family budgets. Now in retirement, they can sail down the Danube with their generous defined pensions and afford home care and long-term geriatric care management when they need it or their adult kids who visit over the holiday know Mom and Dad need help.

Learn 5 critical success steps to start and run a profitable, GCM business, including marketing to Concierge clients, from Cathy Cress, the author of the Handbook of Geriatric Care Management now in its 4^th edition. Sign Up Now

Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.

See you there.

Cathy Cress MSW

Ideas May Be a Dime a Dozen – Make Sure Your Care Management Start -Up Suceeds

July 31, 2018

Geriatric care management is a great business opportunity but many time start-ups sabotage their own success. Care managers resist billing because of guilt- often coming from a social work or nursing background.

Want to start a geriatric care management agency? First-test your business idea and do market research.

The OLD adage goes, “ideas are a dime a dozen”

How do you really know that starting a geriatric care management business is a good idea ?

Have you hit upon a business that’s going to work on all levels?

To figure this out, before you start, you use planning methods. You test your idea by first defining the problem your geriatric care management agency is solving. How urgently do people need what you are selling?

You build an action model to test the assumption that you will be successful (make a profit) at running a geriatric care management business.

You create a marketing survey to find out if you have enough customers, a competition survey to see if you have too much competition and a financial projection to see if this is a business where you make really make money.

Learn to test your idea to start a geriatric care management agency. Sign up for my 1-hour webinar

Join me for my free webinar, “Start and Run a Profitable Geriatric Care Business” on August 22. Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps! Learn More

Learn 5 critical success steps to start and run a profitable GCM business from Cathy Cress, the author of the Handbook of Geriatric Care Management now in its 4^th edition.

Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.

See you there.

Cathy Cress MSW

Do You Partner With Wealth Managers To Reach Care Management Concierge Clients?

July 30, 2018

Wealth management banks are increasingly using geriatric care managers to serve their clients.

Bank of America’s U.S. Trust and Merrill Lynch, Wells Fargo Private Bank, Morgan Stanley, and Northern Trust and some of these trust departments turned wealth managers that use or partner with care managers. They serve Concierge clients with assets over and above a million dollars and want to work with geriatric care managers to lighten their own load. A care manager can handle the health care and psychosocial while their handle their area of expertise, financial management of a client’s assets.

When you market to wealth managers, you have to show them the benefits of using a geriatric care manager.

Show them the BENEFIT of your GCM Service to the wealth manager including you as a geriatric care manager will:

Do In-depth assessment initial of aging clients health and psychosocial status
Assess the client’s level of competency to make financial decisions.
Collaborate to create a long-term care plan for clients who wish to stay at home and TO needs to plan accordingly for the cost of care.
Collaborate to create a long-term care plan for clients who wish to move or need to move to a higher level of care
access community resources for their parent’s care.
Monitor the status of an older client and report back to the family and financial
Advise when a higher level of care is needed
Monitor weekly so problems not become a crisis and are solved preventatively
Organize community resources for clients so have the highest quality of healthcare and quality of life
Make clients feel engaged with a health and social services concierge who will help the trust offer guide them to the BEST care.

Make sure the wealth manager knows a professional geriatric care manager is:
visiting/monitoring
Advocating for the clients
sending a monthly report on client’s health/social situation
Emailing reports and updates on client
delivering prevention rather than crisis management
Managing clients with mental health problems
Managing adult siblings who disrupt older clients care through sibling fights
Managing dysfunctional families
Facilitating family meetings to come to an agreement about care for an elder with dysfunctional families

For help in setting up a Concierge Care Management Service and Marketing to clients that will refer to you sign up for my 1 hour

Want to make serve concierge clients and families that will make your a business profitable? Join me for my free webinar, “Start and Run a Profitable Geriatric Care Business” on August 22. Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps including serving concierge clients

Learn these 5 Critical Steps to Financial success including how to:

- Identify VIP and Concierge Clients and, What They Want from a GCM\
- Develop Products for VIP Concierge Clients,

from Cathy Cress, MSW, author of the book known as the bible of geriatric care management. Learn how to transform your GCM entrepreneurial idea into a profitable reality before you even open your doors.

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Ideas May Be a Dime a Dozen – Make Sure Your Care Management Start -Up Suceeds

Do You Partner With Wealth Managers To Reach Care Management Concierge Clients?

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