The holiday season is here when you will get the most referrals from adult children seeing their aging parents or relatives and alarms bells blaring that they need help. But how do they know your agency is 911- marketing and especially social media.
Why do you need social media.? Not having it is like being at a business meeting with an elder law attorney and pulling out you flip phone and wondering why your competition got her client instead of you.
But some geriatric care manager owns flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?
It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.
So, if you are just starting your aging life or geriatric care management business or one of those folks who has dug in your heels against this is what you can do to get more customers using social media
1. Write a blog
Choose Word Press or another blog software set up an account to start position information to potential clients.
2. Use Email newsletter
Design the format (they have templates), write content, publish on a least a monthly basis, consider services like Constant Content
.3. Open twitter Facebook, Linked in Pinterest Accounts
Sign up and learn how to use social media. Best if on your website and automatically posts
Services needed to complete
Create a Facebook fan page for your GCM business
Learn to use Pinterest for your business
Create a Twitter account for your business
If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild. I have two grandchildren who have helped me over the years, although I now have a webmaster.
You can also have a professional create marketing content, newsletters, blogs for you using businesses like Elderpages
Get ready for the onslaught of customers who call you
Join me at my newest free webinar
5 Ways to Tame the Turbulence of Holiday Meltdown in Aging Families
During the busiest season for care management referrals-
You Will Learn:
- How to give hope to frantic children who call, after seeing their aging parent struggling with the rituals
- How to sell services during intake, to desperate adult child callers
- How to use GCM tools to contain Holiday chaos
- How to use financial forecasting to prepare for growth during the holidays
- How to work with both dysfunctional and long-distance families who call during the holidays