Your Aging Life or Geriatric Care Management office location pivots on travel time.
When you do your competition survey to find out if adding or starting a Aging Life or Geriatric Care Management business, you will use travel time as a base.This is also true of picking the location of your office when you start or add an aging life or geriatric care business.
Your geriatric care manager should be billing for all her or his time. To make this business a good investment and make your balance sheet blue not the red, you need to bill 85% of the aging life or geriatric care manager’s time.
That means billing for mileage . So your office , based on your competition survey ,should be within the densest population you serve, no more than a 50 mile radius from clients.You have to factor in gas and just the driving time to and from one client. Fifty miles is a long drive plus the care manager must have multiple client for you to grow your business. Travel is a big factor in monitoring multiple many clients in one day.
So when you do your competition survey only plan to serve within a 50 mile radius from your home office , if you are a start up. If you are adding geriatric care management to a non profit or private duty home care agency, plan to locate the office of the aging life or geriatric care manager in an office you already have within a 50 mile radius of the clients you plan to serve.
This is a big factor in making your business a success.