aging life or geriatric care marketing plan Archives ⋆ Cathy Cress

Why Do Care Manager’s in Business need a Rolladex on Speed ?

August 14, 2018

If you are an aging life or geriatric care manager- you need three databases. The second is a contact database or Customer Relationship Management database CRM. Think of them as your old Rolodex on speed.

Any aging life or geriatric care management business has to start out with a foundation of great customer relationships. Get the CRM database before you open your doors and fill it up with referral sources to your customers- mainly- elder law attorneys, trust officers, concierge physicians and all target professionals who refer families to you who need GCM.

You, the aging life or geriatric care management seller, must connect with aging families who need your product .The best way is through your CRM database and these key referral contacts.

As your company expands these Aging Life or GCM business connections grow more sophisticated. You start to manage a myriad of connections, across time, within each referral contact you do business with. Instead of using excel spreadsheets with marketing targets, with a CRM, you can send a form elder law letter to all elder law contacts individually addressed. You can use the CRM to track all calls, newsletters sent emails, or marketing visits to a concierge physician to track the ” touches” you made in marketing to that third party.It will do mass mailings even newsletters.

You can add all of your continuum of care or all contacts in the community that help you weave a care plan- physicians, elder mediators, CCRC and all housing, MFT who specialize in aging- all the contacts that you use as your individual prescription or care plan.

Learn 5 critical success steps to start and run a profitable, GCM business, including marketing must haves, from Cathy Cress MSW, the author of the Handbook of Geriatric Care Management now in its 4^th edition. Sign Up Now
Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months. See you there.
Cathy Cress MSW
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How Does a Care Manager Create a Results Driven Marketing Plan With 4 P’s and a few A’s?

August 12, 2018

· The classic four Ps of marketing (product, price, place, and promotion) have been updated for the 21st century to include the four As as well as the four A’s and 4 C’s

· Accountability: Marketing must prove its contribution to the business and be accountable for measurable results; that is, new clients.

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· ·      Analysis: Marketing requires both art and science, and analysis must no longer be an afterthought. Instead, measurable results will drive strategy; that is, if it works, do more of it.

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· ·      Accuracy: Performance metrics must be consistently and accurately measured across all marketing initiatives; that is, tracking results.

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· ·      Action: Optimization is only successful when it’s an ongoing process of leveraging your analysis to take decisive actions toward improving results; that is, change tactics to do more of what is working.²

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· ·      Conversation: Social media channels have created the need for a two-way conversation that draws those seeking services to those discussing those services.

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· ·      Collaboration: The world is not so connected that collaboration becomes a necessity as there are simply too many needs for one entity to meet.

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· ·      Culture: Plays an important role now that organizations are seeking partners to extend their capabilities.

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·All this and more is in the chapter on marketing GCM in Handbook of Geriatric Care Management 4th edition by Marketing guru Merrily Orsini. She created the original template for corporate geriatric care management for Senior Bridge which became Humana, with her own GCM business in Louisville, Kentucky.
Learn 5 critical success steps to start and run a profitable, GCM business, including marketing to Concierge clients, from Cathy Cress, the author of the Handbook of Geriatric Care Management now in its 4^th edition. Sign Up Now
Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months. See you there.Cathy Cress MSW
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Are You Marketing Private Care Management to The Concierge Family- Who Can Afford You?

August 10, 2018

Who is Your Market in an Aging Life or geriatric care management business? The Rich and Famous people who are your concierge clients. This is why you need to serve that top 10%. Demand and not need determines the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, Geriatric care management business.

The target market for a private geriatric care management business is not the 65 million families who need those concierge care management services, but the much smaller subset of those families who can afford to hire a GCM or aging life care manager, are willing to pay for the services that GCMs and can actually find their way to you.

This subset really represents the top 10% of the economic spectrum and more precisely the top 1% who actually held onto its share of national wealth in the 2008 economic crisis, and may have even gained a bit.

Meanwhile, the share of national wealth held by the bottom 90% fell to 25% after the Wall St and Housing collapse and these elders are tragically not the market for geriatric care managers because they cannot afford the service.

Whether you are a nurse care manager, geriatric social worker, nurse advocate, geriatric care manager , aging life care manager , any of the alphabet soup of care management names, if you have a private geriatric care management business, you can only make money and thrive as a business by marketing selling and be signing up the top 10% elder client.

Bob OToole MA ,long time geriatric care manager,wrote a highly researched chapter in the latest edition of Handbook of Geriatric Care Management 4th edition Private Revenue Sources for the Fee-Based Care Manager- Need Vs Demand in the Elder Care Market which show aging life and geriatric care manager why you need these 10% elders and their Families as customers.

Learn 5 critical success steps to start and run a profitable, GCM business, including marketing to Concierge clients, from Cathy Cress, the author of the Handbook of Geriatric Care Management now in its 4^th edition. Sign Up Now

Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.

See you there.

Cathy Cress MSW

New York Times Today- Putrid Patient Care in Nursing Homes- Where is Gov.Surveillence for the Old in the US ??

July 6, 2017

Post-July 4, the US government will again consider the Trump “Better Care Reconciliation Act, gutting the Medicaid expansion that took place under the Affordable Care Act (or Obamacare), which would throw older people out of nursing homes. But in today’s New York Times article you see the state of care of the vulnerable and elderly presently in US convalescent homes that is a stunning oxymoron for “convalescent”.

Marketing Aging Life or GCM – CRM- What’s That?

June 7, 2015

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If you are an aging life or geriatric care manager- you need three databases. The second is a contact database or Customer Relationship Management database CRM. Think of the as your old Rolodex on speed.

Any aging life or geriatric care management business has to start out with a foundation of great customer relationships. Get the CRM data base before you open your doors and fill it up with referral sources to your customers- mainly- elder law attorneys, trust officers, concierge physicians target professionals who refer families to you who need GCM.

You, the aging life or geriatric care management seller, must connect with aging families who need your product The best way is through your CRM data base and these key referral contacts.

As your company expands these Aging Life or GCM business connections grow more sophisticated. You start to manage a myriad of connections, across time, within each referral contact you do business with. You can send a form elder aw letter to all elder law contacts. You can use the CRM to track all calls or marketing visits to a concierge physician.

Adding all of your continuum of care or all contacts in the community that help you weave a care plan- physicians, elder mediators, CCRC and all housing, MFT who specialize in aging- all the contacts that you use as your individual prescription- which is your care plan- go here to.

How Does a Care Manager Create a Results Driven Marketing Plan With 4 P’s and a few A’s?

Marketing Aging Life or GCM – CRM- What’s That?

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