Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Free Webinar- LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

December 12, 2019

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,  

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

 THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

SIGN UP NOW  

Filed Under: Blog, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, Marketing plan, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, marketing to upper 10%, Webinar Tagged With: aging family, aging life or geriatric care manager, aging life or geriatric care marketing plan, care manager, case manager, free webinar, Free webinar marketing, geriatric care manager, geriatric care manager. webinar. free welinar, nurse advocate, nurse care manager

What is Best PR To Reach Adult Children of Aging Parents ?

November 12, 2019

 

Position Your Business Over Your Competition

Reaching adult children who will pile in over the holidays can position you over your competition. A Speaker’s Bureau mixed with great social media and a newsletter can be the tantalizing hook to get your phone to ring off the hook when adult kids discover the parent who is falling, forgetting and foundering over the holidays.

Speaker’s Bureau Topics For Adult Children After Holidays

My excellent expert marketing colleague Natasha Beauchamp https://elderpagesonline.com/about-us/ has superb ideas on speaker’s bureau topics to draw the interest of adult children.images_20141216-184443_1.jpg

Provide enough information to demonstrate your expertise, but, not enough detail that you are giving away the store.  One way to get an insight into what adult kids are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:

  • Dementia and memory loss  stock-photo-16832488-tense-couple-in-therapy-session.jpg
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving

Think about the pain points of family caregivers to get your phone ringing. 

Over the holidays so many adult children find themselves in pain seeing their declining parents. They fear caring for them, the burden they can, cannot or reject taking on and how they navigate through this.

Answer that pain with a Speaker’s bureau

Presentations  could be according to Natasha:

  • 10 warning signs your parent may need helpimages_20130906-154817_1.jpg
  • Is it Alzheimer’s?
  • Should Dad still be driving
  • What To Do When Parent’s Reject Care

 

Tips on Speaking Success

  • You are not there to inform them. You are not in speech business or case management business-You are in the customer business
  • Talk about your  business
  • Ask to speak before lunch (clanging dishes, food-filled, dozing off audiences 
  • Pass out sign-in sheet for gather emails for marketing early to add to your marketing database
  • Pass handouts including business cards, print out of your newsletter before lunch-audience can learn before you start
  • Ask for the sale -offer free  complimentary 30-minute phone consultation if sign up on your website
  • You are not there to inform them. You are not in speech business or case management business-You are in the
  • customer business
  • talk about your  business
  • After Speech

  • Send thank you letter to club president                                   

  • Enter sign-in sheet in your marketing database
  • Keep agency newsletters , social media and marketing touches flowing through marketing automation like Constant Contact, Mail Chimp

 

 

SIGN UP FOR MY NEWEST WEBINAR. 

5 Ways to Tame the Turbulence of Holiday Meltdown in Aging Families

 Learn how!

  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to give hope to frantic children who call, after seeing their aging parent struggling with the rituals
  • How to sell services to desperate adult child callers 
  • Families so the  client chooses you

     

  •  

THIS FREE  WEBINAR IS NOVEMBER 21, 2019 FROM 2 PM – 3 PM PST

SIGN-UP NOW

Filed Under: Aging Life Care, aging life care manager, Aging therapist, Blog, Caregiver Burn Out, caregiver mental health, GCM Speaker's Bureau, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Natasha Beauchamp, nurse advocate, nurse care manager, Speaking to Adult Children Tagged With: aging life marketing copy, aging life or geriatric care marketing plan, ALCA marketing, content marketing, dysfunctional family holidays, geriatric care marketing, Holidays Crisis in aging family, marketing aging life or geriatric carre management, marketing geriatric care management, marketing to adult children, new business, Speakers Bureau

Why Do Care Manager’s in Business need a Rolladex on Speed ?

January 29, 2019

If you are an aging life or geriatric care manager- you need three databases. The second is a contact database or Customer Relationship Management database CRM . Think of them as your old Rolodex on speed.

Any aging life or geriatric care management business has to start out with a foundation of great customer relationships. Get the CRM database before you open your doors and fill it up with referral sources to your customers- mainly- elder law attorneys, trust officers, concierge physicians and all target professionals who refer families to you who need GCM.

 You, the aging life or geriatric care management seller, must connect with aging families who need your product.T he best way is through your CRM database and these key referral contacts.

As your company expands these Aging Life or GCM business connections grow more sophisticated.  You start to manage a myriad of connections, across time, within each referral contact you do business with. Instead of using Excel spreadsheets with marketing targets, with a CRM, you can send a form elder law letter to all elder law contacts individually addressed.  You can use the CRM to track all calls, newsletters sent emails, or marketing visits to a concierge physician to track the ” touches” you made in marketing to that third party. It will do mass mailings even newsletters.

You can add all of your continuum of care or all contacts in the community that helps you weave a care plan- physicians, elder mediators, CCRC, and all housing, MFT who specialize in aging- all the contacts that you use as your individual prescription or care plan.

You use the CRM marketing database to track marketing appointments customers etc, but what do you do when you show up at the marketing appointment. Do you know how to market to third parties like attorneys, concierge physicians, wealth managers etc,

Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: March 6, 2019
2PM-3PM PST
Learn

What problems are you solving for 3rd parties so they will refer to you.  

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elderlaw attorneys, and concierge physicians  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the

  • •Sign -Up –

Filed Under: Aging, Aging Family, aging life business, Aging Life Care, aging life care manager, care management start-up, care manager, case manager, Concierge aging clients, Concierge Senior, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, marketing care management, marketing to the top 10$, nurse advocate, nurse care manager, Poor Nursing home staffing, Webinar Tagged With: aging life care manager, aging life or geriatric care manager, aging life or geriatric care marketing plan, care manager marketing, Care manager marketing data base, case manager, contact data bade, critical success factor For GCM or Aging Life business, CRM for Geriatric Care Manager, geriatric care manager, Marketing, marketing aging life or geriatric carre management, marketing data base, nurse advocate, nurse care manager

What Marketing Tactics Work Best to Reach Aging Life or GCM customers?

January 17, 2019

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics .make the most sense for you? Where will you reach your client base best? This is where your marketing strategy comes into play. Before the business can start generating revenue, a marketing strategy and sales techniques must be in place.

A marketing message must be communicated to the public about your new business

 

Marketing Strategy Business concept. The meeting at the white office table

The message is aging life or geriatric care management sells concierge solutions to the grueling aging care decisions families and clients must make.

 

This new service offers expert professional assistance with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life and the myriad mind-boggling decisions they face.

 

Your marketing message gives this information to the client and the whole aging family in the support system and can transform the family and ensure you gain clients.

If you really want to wire your business to swiftly bring clients to your caseload and a bigger balance to your bank, then you won’t want to miss this webinar 

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn

How to develop lead generation and tactics through third parties

How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
•
• Sign -Up –

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, aging life care manager, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, marketing, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, Webinar Tagged With: adding geriatric care management, aging life or geriatric care marketing plan, geriatric care marketing, marketing tactics

Marketing plan Critical to Profiting on Aging Life or Geriatric Care Management Business

December 31, 2018

Marketing Strategy Business concept. The meeting at the white office table

 

Merrily Orsini, esteemed author of her new chapter in Handbook of Geriatric Care Management 4th edition has some sage advice on marketing aging life and geriatric care management

When it comes to distinguishing an aging life care management business, nothing compares to a solid and well-thought-out marketing plan. A strategic and successfully executed marketing plan has the power to shape an aging life care management business and how it is to be perceived by current and potential customers. It does this

  1. It forces you to define that new audience.Your targets are  now not only for direct services, but also a larger audience of  targets: managed care companies, and others that are creating models using value based payment as a method to reduce costs in post-acute care.

             2. It forces the Aging Life or Geriatric Care Managers  to take the time to define the values and unique benefits they offer and to develop various, affordable (time and money) ways to communicate those things to a specifically defined target audience.

Understanding who is the new target  audience will allow the Aging Life and Geriatric Care Managers  to  create that critical market plan .

What is your Market plan and who is your audience?

.

Join me in my new  FREE Webinar

 Learn to Market Like Your Business Depended on it!

When : January 23, 2019

2PM-3PM PST

Learn 

How to develop or rewrite a strategic marketing plan  in 2019 that brings more customers  

How to use branding to build positive gut feelings about your agency  

How to position your agency so it stands out from your competitors  

How to develop lead generation and tactics through third parties  

How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences: 

    • Sign -Up –

Filed Under: Adult children, Aging, Aging Family, aging life business, care management market sizing, care management start-up, elder care manager, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing care management, Marketing plan, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, nurse advocate, nurse care manager, Social Media for eldercare, Webinar Tagged With: adding geriatric care management, aging life or geriatric care marketing plan, Care Management marketing plan, care manager marketing, geriatric care marketing, marketing geriatric care management, marketing plan, marketing tactics, marketing target, target audience

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

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LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

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