aging concierge Clients Archives ⋆ Cathy Cress

What Marketing Tactics Work Best to Reach Aging Life or GCM customers?

September 13, 2018

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your client base best? This is where your marketing strategy comes into play. Before the business can start generating revenue, a marketing strategy and sales techniques must be in place.

A marketing message must be communicated to the public about your business

Young woman holding an imaginary megaphone and shouting into it

To get new clients your marketing message must say your business

offers concierge solutions to the grueling aging care decisions families and clients must make.
offers expert professional assistance with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life and the myriad mind-boggling decisions they face.
offers support to the aging client and the whole aging family and can transform the family to get care for the client
offers support and care to the caregiver to keep them from burnout
offers the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care

Join me Wednesday, October 17 Pacific Time for my latest webinar Pacific Time 2:00 PM

5 Steps to Sign Up the Profitable GCM Concierge Client

In this FREE 1-hour webinar, you will learn how to:

Reach our target concierge audience
Design products that exactly meet their needs
Obtain adult children’s buy-in
Use marketing that will make them choose you
Get the contract signed with ease
Create a brand that tells concierge clients they will get Four Seasons Service

If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.

Sign -Up

If You Start a Geriatric Care Business Why Is Your Mission to Serve Top 10%

August 4, 2018

What is a Mission and why is it a Critical Success Factor in Beginning or Adding an Aging Life or GCM business?

A mission is a – tool for communicating fundamental business objectives,

Part of your mission must state that you are 100% clear you are serving high end entitled clients

Read GCM Bob O Toole’s chapter Private Revenue Sources in the Handbook of Geriatric Care 4^th edition on the Fee-Based Geriatric Care Manager.

He shows you about the very limited market you must serve for financial success. That Market is the top 10% who can afford you.

So give a try to rewriting your mission statement – here’s how

Your geriatric care management business plan starts with your mission statement, which should state the core of your business in a few sentences. The mission statement should reflect the goals and values of your organization. It should be short, focused, perhaps only 20 words, written in the present tense, in positive terms, and without qualifiers.

As part of your business plan so you are adding a major part to a document that will allow you to plan your business and perhaps get investors, who will want to be paid back with your profit.

Try a good mission statement on your own that is short focused and those 20 words.

Here is an example :

“Premium care management services and choices delivered by extraordinary health care professionals”

Learn 5 critical success steps to start and run a profitable, GCM business, including marketing to Concierge clients with your mission, from Cathy Cress MSW, the author of the Handbook of Geriatric Care Management now in its 4^th edition. Sign Up Now

Sign up for this limited enrollment webinar that will teach you to sidestep the 8 out of 10 entrepreneurs who start businesses and fail within the first 18 months.

See you there.

Cathy Cress MSW

Free Webinar on 5 Steps to Reach Concierge Care Management Clients

July 5, 2017

Well-heeled seniors, according to the New York Times, may be middle-class retirees who buy shoes from Payless but have a defined pension where that allows them to afford care at home when they need it and private care management. They rode the postwar economy, held jobs long term and through that defined pension (no 401K) face a very healthy financial picture in aging. They worked for city, county, state government are teachers, truck drivers, social workers or were union members in all trades. They had a career at Xerox, IBM, Campbell Soup and big Fortune 500 companies.

These middle-class concierge clients will really shop around and want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client. So you still have to deliver high-quality services

An aging life or geriatric care manager must still use different branding, marketing approach and hyper- attention to seamless care to find these middle-class concierge clients who are affluent clients who can afford their services long term.

This niche market within a market will be careful shoppers, as they have lived frugal lives before retirement, so beyond great services , have a great intake process, perfect elevator pitch and give them care management products not “peace of mind” and assessment.

Find out more in my webinar Learn The 5 Steps to Reach the Concierge Client

Sign up for my new free webinar

Join me for my newest free Webinar

How to Make a Profit Serving the Older Concierge Clients,

August 23, 2017h 11:00 -12:00 PST

Discover how to transform your GCM entrepreneurial dream into a profitable reality with 5 key marketing steps

Learn more and get the details

Reach this target audience

Design products that exactly meet their needs

Obtain adult children’s buy-in

Use words that will make them choose you

Get the contract signed with ease

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Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”