Co branding private duty home care and geriatric care management must be marketed to all referral sources. The new co-brand with tell existing referral partners (elder law attorneys, trust officers, physicians, wealth managers) that high-end customers are now being served with the concierge services that entitled clients demand and need.
The PDHC needs to create a new brand for GCM program that is distinct from the PDHC brand with own name, logo, company colors, website, business cards, letterhead, key messages yet link to the larger PDHC services and brand.
This gives you the opportunity to reach new markets and to increase market share
This old-fashioned trust combined with GPS aging family solutions will get new customers from existing and new referral services to grow your agency and make a greater profit.
To do this use a branding firm in the very beginning because the new image or brand must contain two distinct services- home care and geriatric care management in a way that they can collectively offer a new distinct product/ service that could not be possible individually. Hiring a branding firm immediately after you decide to merge the GCM program is a critical success factor.