You chose to Start A Business
You need clinical skills to start and run an aging life or geriatric care management agency but you must have business skills as well- It IS A Business.
Geriatric care managers need to understand revenue- how they make money to be financially to make a profit. Revenue does come from billing – but poor billing is very unprofitable billing. Money-losing billing is anything less than 85% of your client’s time. When you bill less than 85% you actually start losing money. Revenue is the high tide of money and is calculated by the number of clients you serve, new clients per month, number of clients canceling service. % of the time billed (the goal is 85%) and what you charge for travel time.
Competition Survey Mandatory To Start A Business
You need to know how to do a competition survey to measure whether you have too much competition and what your competitors offer so you can offer more and be chosen. You should also identify and survey other direct GCM competitors like the non-profit area agency on aging which may have a GCM arm or for-profits like accountants or elder law attorneys who include geriatric care management in their service mix.
Do You Understand Branding?
You need to know branding. Aging life or geriatric care manager must use different branding and a marketing approach that messages hyper-attention to seamless care to attract these top 10% concierge clients who can afford your services long term.
Do You Have a Marketing Strategy?
Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your concierge client base best?
This is where your marketing strategy comes into play. Before the business can start generating large revenue, a concierge marketing strategy and sales techniques must be in place.
Your marketing message must be communicated to the concierge customer. You need to how to write a business plan, use social media to attract customers, how to do 1-1 marketing to third parties-
January 23 @ 2:00 pm – 3:00 pm PST
The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice
Learn care management marketing so you can:
Capture those desperate clients in January after the festive fright-
Develop strategic marketing that brings more customers,
Develop a positioning strategy so the caller chooses you
Understand lead generation in care management
Get the best marketing software
Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.
THIS FREE WEBINAR FROM 2 PM – 3 PM PST January 23, 2020