Geriatric care management takes “ management “ of your business. This does not mean you need to buy into a franchise. However understanding why Mac Donald’s uses an operations manual teaches you why you need an operations manual for your own geriatric care management practice. Writing operations takes an enormous effort. But buying a GCM template OP Manual that you can adapt to your GCM business can give you the time to get the clients and business you need to make money and at the same time deliver high quality concierge, customer friendly services that private care management client demand. .