Merging senior non-profits and geriatric care management is a culture clash. The collision comes from both philosophical and operational issues. As non-profit’s have considered adding for profit services, like geriatric care management, agency leaders have found themselves in debates about their organizations’ missions. Some struggle with what they see as conflicting goals.
Traditionally, non-profits focus on service and meeting community needs, whereas the for-profit culture often measures success in terms of profitability. Others resist the new emphasis on marketing.
Staff in non –profits have not been trained to sell their services. They also find this antithetical to their own values of service and giving services away-. They do not like or know how to sell.
. However, many large non profit’s have taken the position that if there is no profit margin, they cannot continue their primary mission of serving people in need. The debate is not a simple one nor has it been resolved. With government funding declining and donor base receding, they need to increase and supplement their funding source and a adding a for profit arm is one way to do this.