Well-heeled seniors, according to the New York Times, may be middle-class retirees who buy shoes from Payless but have a defined pension where that allows them to afford care at home when they need it and private care management. They rode the postwar economy, held jobs long term and through that defined pension (no 401K) face a very healthy financial picture in aging. They worked for city, county, state government are teachers, truck drivers, social workers or were union members in all trades. They had a career at Xerox, IBM, Campbell Soup and big Fortune 500 companies.
These middle-class concierge clients will really shop around and want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client. So you still have to deliver high-quality services
An aging life or geriatric care manager must still use different branding, marketing approach and hyper- attention to seamless care to find these middle-class concierge clients who are affluent clients who can afford their services long term.
This niche market within a market will be careful shoppers, as they have lived frugal lives before retirement, so beyond great services , have a great intake process, perfect elevator pitch and give them care management products not “peace of mind” and assessment.
Find out more in my webinar Learn The 5 Steps to Reach the Concierge Client
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