Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Afraid of Your Competition ??-You Can Learn How to Position Your Business From Them

January 14, 2019

 

Your competitors can show you how to position your business so you stand out from the competition. Positioning is how you make clients in your area choose you over others in the area you serve. Your ALCA or Care management competition survey, ( which should so yearly by getting a mystery shopper). The Trump administration says there are lots of people out there be a mystery shopper since he shut the government down. These mystery shopper calls ( the coast guard or your staff) let you identify and survey other direct GCM competitors like the area agency on aging which may have a GCM arm or for-profits like accountants or elder law attorneys who include geriatric care management in their service mix.

Identify substitute providers like hospitals, often through their home health services.   These can also be part of your competition to take market share from you. Private duty home care agencies offer geriatric care management to their web site. But you have to discover whether they have a certified aging life geriatric care manager as part of their staff. Tracking this down takes having a secret shopper calling all of these agencies and talking to the actual geriatric care manager and asking for their credentials, prices, services, and many more variables.

Professional Patient advocates in your area should also be tracked as possible competitors.

Non-profits often spin off for profit geriatric care management arms to help with the more needy clients they serve. Many religious denominations have geriatric care as a choice so you can learn how they are leveraging their brand. Area Agencies on Aging offer private geriatric care management and can do a good job of leveraging their respect and brand in the community.

Trust departments or wealth management services can have care management to assist with their elderly clients or the adult children in wealth management, who care for their parents.

All these competition surveys will show you marketing/positioning alternatives in your this competitive landscape. They will show how to better brand and shape your branding message- so you are the top choice of customers.

Find out how you can position your own GCM/ALCA  agency, over your competition and be chosen by clients seeking care for loved ones.

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn

How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to develop lead generation and tactics through third parties
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
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Filed Under: Adult children, ADULT SIBling, Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, brand, branding, care management market sizing, care management start-up, care manager, case manager, competition survey, Concierge aging clients, Concierge Client, Concierge Senior, elder care manager, Families, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Hurricane Irma, Hurricane Maris, ife care manager, inquiry call, Intake, Intellectual Quality of Life, John Mc Cain, Jose, Late Life remarriage, LGTB elders, Long Distance Care, marketing, Marketing 4P's, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing plan, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, Mission, Narcissistic Personality, Nearly Normal Aging Family, News, nurse advocate, nurse care manager, Nursing home abuse, Nursing Home disaster plan, Oral History, Palliative care manager, patient advocate, Poor Nursing home staffing, positioning, postioning, Private Duty Home Care, Quality of Life, Quality of Life for elders, Quality of Life in Dying, Quality of Life with Dementia, Reminiscence Therapy, Respect, SIBLING, sibling rivalry, sibling sharing care, Siblings, Social Media, Social Media for Care managers, Social Media for eldercare, Speaker's Bureau, Spiritual Quality of Life, Stepmonster, Sweetheart scam, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Timeline, Town Hall, Transgender Elders, Trust Officer, Wealth Management Departments, Webinar, Written Geriatric Assessment Tagged With: aging family, aging life care manager, care manager, case manager, competition survey, geriatric care management, geriatric care manager, nurse care manager

Coming to you-Town Square- San Diego 50’s Fake town that Revolutionizes Reminiscence Therapy

September 23, 2018

Last week the Wall St Journal covered the most revolutionary version of Reminiscence therapy-  Town Square. Reminiscence therapy is a treatment that uses all the senses — sight, touch, taste, smell, and sound — to help people with dementia remember events, people and places from their past lives, just as Town Square does.

I took a tour of Town Square on Friday while attending the Western Regional Aging Life Conference in San Diego and it was at the same time mind boggling, fabulously fun and a trip back to my childhood in the 50’s.

The man who discovered the beta-amyloid plaques, George Glenner funded reminiscence therapy through Adult Daycare for 3 decades. His reminiscence legacy has exploded into Town Square, this fake 50’s town built for dementia sufferers so they can spend their day where their mind is calmest in their  50’s past.

Built by the San Diego opera the town has a  kitchen refrigerator like the one in my house in the early 50’s, a barbershop with Elvis hanging on the wall , a Malt shop called Rosie’s Dinner with jukebox, just like the ones my boyfriend Steve Paul and I played while we ate greasy french fries and mooned over each other in the early 60’s. Rosie’s has now collectible formica tables, with chrome chairs but that is a sturdy replica that seniors are safe in with added chrome arms.

http://cathycress.com/wp/wp-content/uploads/Rosey-dinner-.m4v

Town Square Rosie’s acts as act as a lunch spot for the 90 participants, spilling out into the patio.

It has a garage with a luscious, shiny black T  bird from the early fifties with gleaming chrome, my dream car when I was in Atlantic City High School.

Not only in this open for the last month but they rent it out for corporate events for fifties parties where everyone can dress up like Mad men and women in those divine 50’s dresses that I still lust for. And on top of this Town Square will franchise and its next ideation will appear in Baltimore

I came home hearing Patti Page sing Old Cape Cod , thinking of 1956 when I discovered Elvis, puberty, boys, small breasts, adolescence and wildly danced the jitterbug in Lou Molinari garage with all my friends, my life exploding. I was there again and felt glorious just like the lucky residents of Town Square.

 

 

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Filed Under: Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, care manager, caregiver, case manager, Dementia Activities, Geriatric Care Management Business, Geriatric Care Manager, nurse advocate, nurse care manager, Oral History, Quality of Life, Quality of Life for elders, Quality of Life with Dementia, Reminiscence Therapy, Town Hall Tagged With: aging family, aging life care manager, aging parent care, Alzheimers, assessing for quality of life, care manager, case manager, Dementia Activities, Dementia Quality of Life, emotional quality of life, Four senses dementia activities, George Brenner, nurse advocate, quality of life assessment, Reminicence and Dementia, reminicence and elder, Reminicence Therapy, Town Square

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

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