Why would third parties like trust officers, elderlaw attorneys, conservators or guardians refer a care manager to their aging client and family? If you have an Aging Life or GCM business you need to know. The Journal of Aging Life Care in its latest issue gives care managers some critical clues to solve this question.
Why do you need to know this? First, you need to create a practice that meets the needs of your clients and major referral sources. Many clients- usually adult children, call you to start services on their own. But a good majority of clients will call you because their attorney, bank trust officers, CPA referred them. These third parties need to know what you will do for their clients if they are to make referrals to your agency. On the feeding chain of referrals, they are one of your most important sources to feed income into your business. You have to deliver what they need to make money.
The Florida Chapter of Aging Life has invested in a 7 years research project to get some of these answers, just published in the Aging Life Journal. This is the first research study on Aging Life Care,
geriatric care management of care management that pinpoints what third parties who refer clients want and value in a care manager. It is groundbreaking.
Reading this tells the care manager, not only what to include in their services but in their marketing material, and sales pitch or elevator pitch to the third party when you go to market your care management services. It tells you what they are looking for in a senior advocate for their aging client and their family in a very clear table. Get a copy of this important Journal and receive all the great benefits of the Aging Life Care Association by joining.
Want to make serve the GCM market that will make you a profitable business? Join me for my free webinar, “Start and Run a Profitable Geriatric Care Business” on August 22. Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps Learn more.