To succeed on Geriatric Care Management or ALCA you need to do 4 things
- Provide an excellent gold standard service
- Understand the inquiry and sales process
- Use Good PR
- Use the web smartly
Public relations is a key marketing strategy for Geriatric care managers. What is it? Just what is says- building relationships between you and your GCM customers? It is also FREE stories about you and your agency for your agency, saving you lots of money.
Why PR? Because it is free, believable, gives you credibility and stature, helps build your business, gives you authority, read by a lot of people /customers and remembered.
There is paid marketing -the web, newspapers, sponsorships etc. But if you do free PR you should put a Speakers Bureau in your Marketing /PR Toolbox.
One of best PR tools you can use from your toolbox is a speaker’s bureau.
What is a Speakers Bureau in geriatric care management or Aging Life Business? Why have one? There are two marketing groups you have to attract- third parties like Elder law attorneys who can refer clients to you. The other is adult children and this group is hard to pinpoint. A speakers bureau gives the perfect PR tool to reach them.
The Speaker’s Bureau is a series of ” Hot Topics” present ted at women’s clubs, services clubs like the Rotary, family councils of facilities, etc. to draw potential clients like adult children or older clients
You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings over older Parent Care., “The Dutiful Daughter- How women can take care of themselves while being a caregiver.” ” Parent-Sweetheart Scams – How to understand undue influence and protect your aging parent from being scammed”
Everything is done ahead for the speaker- methods to make the calls, the speech, the handouts, the timeframe. This is a really effective marketing tool that your ALCA or GCM agency use to draw a future bank of customers.
Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
How to develop lead generation and tactics through third parties
How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
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