Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Afraid of Your Competition ??-You Can Learn How to Position Your Business From Them

January 14, 2019

 

Your competitors can show you how to position your business so you stand out from the competition. Positioning is how you make clients in your area choose you over others in the area you serve. Your ALCA or Care management competition survey, ( which should so yearly by getting a mystery shopper). The Trump administration says there are lots of people out there be a mystery shopper since he shut the government down. These mystery shopper calls ( the coast guard or your staff) let you identify and survey other direct GCM competitors like the area agency on aging which may have a GCM arm or for-profits like accountants or elder law attorneys who include geriatric care management in their service mix.

Identify substitute providers like hospitals, often through their home health services.   These can also be part of your competition to take market share from you. Private duty home care agencies offer geriatric care management to their web site. But you have to discover whether they have a certified aging life geriatric care manager as part of their staff. Tracking this down takes having a secret shopper calling all of these agencies and talking to the actual geriatric care manager and asking for their credentials, prices, services, and many more variables.

Professional Patient advocates in your area should also be tracked as possible competitors.

Non-profits often spin off for profit geriatric care management arms to help with the more needy clients they serve. Many religious denominations have geriatric care as a choice so you can learn how they are leveraging their brand. Area Agencies on Aging offer private geriatric care management and can do a good job of leveraging their respect and brand in the community.

Trust departments or wealth management services can have care management to assist with their elderly clients or the adult children in wealth management, who care for their parents.

All these competition surveys will show you marketing/positioning alternatives in your this competitive landscape. They will show how to better brand and shape your branding message- so you are the top choice of customers.

Find out how you can position your own GCM/ALCA  agency, over your competition and be chosen by clients seeking care for loved ones.

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn

How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to develop lead generation and tactics through third parties
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
•
• Sign -Up –

Filed Under: Adult children, ADULT SIBling, Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, brand, branding, care management market sizing, care management start-up, care manager, case manager, competition survey, Concierge aging clients, Concierge Client, Concierge Senior, elder care manager, Families, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Hurricane Irma, Hurricane Maris, ife care manager, inquiry call, Intake, Intellectual Quality of Life, John Mc Cain, Jose, Late Life remarriage, LGTB elders, Long Distance Care, marketing, Marketing 4P's, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing plan, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, Mission, Narcissistic Personality, Nearly Normal Aging Family, News, nurse advocate, nurse care manager, Nursing home abuse, Nursing Home disaster plan, Oral History, Palliative care manager, patient advocate, Poor Nursing home staffing, positioning, postioning, Private Duty Home Care, Quality of Life, Quality of Life for elders, Quality of Life in Dying, Quality of Life with Dementia, Reminiscence Therapy, Respect, SIBLING, sibling rivalry, sibling sharing care, Siblings, Social Media, Social Media for Care managers, Social Media for eldercare, Speaker's Bureau, Spiritual Quality of Life, Stepmonster, Sweetheart scam, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Timeline, Town Hall, Transgender Elders, Trust Officer, Wealth Management Departments, Webinar, Written Geriatric Assessment Tagged With: aging family, aging life care manager, care manager, case manager, competition survey, geriatric care management, geriatric care manager, nurse care manager

5 Steps to Take if Adult Kids Call After Thanksgiving Reporting A StepMonster at the Feast

November 12, 2018

 

A baby boomer daughter may spend Thanksgiving at her elderly Mom and stepdad’s home. The couple married late in life. If so -the 50’s daughter may join now midlife steps siblings at the celebration but decide the new Mom is a Stepmonster.

 

What if the elderly remarried couple, who are increasingly frail, have problems that everyone notices?

 

The turkey’s half cooked, Mom’s beautiful clothes are dirty and she has not been to the hairdresser in what looks like weeks.

 

Who helps Mom and calls an aging life or geriatric care manager?

 

Late-life remarriage can bring challenges to these through these newly minted stepparents and stepsiblings. Eldercare is one. If any group of stepsiblings disagrees about money spent Mom’s eldercare or resulting diminished inheritance, there can be hell to pay. Money becomes a big issue with adult siblings on both sides for aging parents who find a new love of their life.

 

Differing points of view can explode into a battle over money power and legal rights.

If you are an aging life or geriatric care are you ready to face these dilemmas when the adult daughter calls?

Not just remarriage in late life but elderly partners living together are showing up at Thanksgiving dinner. According to Pew Research, that the number of people over 50 who cohabit with a partner rather than marry jumped 75 percent from 2007 to 2016.

In fact the single greatest predictor that a marriage will fail is the presence of children from a previous marriage or relationship. It might surprise us. But the truth is that the divorce rate is 50% higher in remarriages with children than in those without according to a Psychology Today article called Stepmonster 

Adult children can sabotage the new older partner when by noticing a decline in the elderly parents and calling a geriatric care manager to evaluate- when they really want the professional to be the bad guy and get rid of the new love or stepmonster.

Here are 5 steps you can take-

I evaluate capacity in the older parent – the elderly parent has a right to choose if they are mentally clear.

Suggest an elder law attorney

Evaluate the adult children’s  point of view to tease out the real issues

Suggest a family meeting with a skilled facilitator or mediator

Refer to adult protective services if you suspect a sweetheart scam or undue influence on the part of the adult children

Join me in my new Webinar

5 Ways to Tame the Turbulence of Holiday Meltdown in Aging Families   

During the busiest season for care management referrals-

 

You Will Learn:

  • How to give hope to frantic children who call, after seeing their aging parent struggling with the rituals
  • How to sell services during intake, to desperate adult child callers
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for growth during the holidays
  • How to work with both dysfunctional and long-distance families who call during the holidays
    • Sign Up

 

Filed Under: Adult children, Aging, Aging Family, aging family crisis, Aging Life Care, aging life care manager, Blog, Elderlaw Attorney, End of Life Care manager, Fiscal Elder Abuse, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Rituals in Aging Family, Late Life remarriage, nurse advocate, nurse care manager, Poor Nursing home staffing, Stepmonster, Sweetheart scam, Thanksgiving, Thanksgiving Parent crisis, Wealth Management Departments, Webinar Tagged With: aging life and geriatric care management, holidays with aging parents, Thanksgiving with aging parents, thanksgiving with step parents

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

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