Schedule Speaker’s Bureau Now for Post Holiday Barrage of Calls
Your greatest influx of clients calling you is right now over the holidays. This is a good time to schedule speakers’ bureau presentations post-Thanksgiving and Hanukkah and Christmas after adult children visit and our concerned or even horrified by the state they find their parents in. Then again after January 1, when there will be heightened awareness, as so many elders become ill and are hospitalized during the height of the flu season.
What is a Speakers Bureau ? Why have one?
There are two marketing groups you have to attract- third parties like elder law attorneys who can refer clients and the individual adult children who are seeking your services in your area served.
The hardest to market to is the adult children and a speakers bureau is a perfect means to find adult children. They are ravenous for solutions to their eldercare problems and finding those answers in community forums from experts with actual answers ( not pills, medical equipment, health plans but actual experts with answers to adult children’s problems – a speakers bureau is the perfect forum for your marketing.)
What do you to prepare for Speaker’s Bureau
- A series of hot topics in parent care problems. For example “when Adult Siblings are not doing their share,” When Should an Elder Move from their Home” ” 10 warning signs your parent may need help”
- Pre-prepared speeches on a hot topic fully outlined and vetted with user-friendly language
- You must create an outline plus handouts with your company contacts plus email contact sheet, so the audience walk away with something you handed them and you can add them to your Constant Contact or Mail chimp database
Start your speech with something interactive so you engage your audience – a pop quiz on aging for example.
- Sample -Have you and your aging parents planned for their physical decline?
- Do you have resistance when you talk to your aging parents about planning for the losses of aging?
- Are you worried about paying for your parents’ care?
What does a speaker’s bureau do for you?
Promote your agency as an expert in geriatric care management in your area.
Showcase your GCM aging knowledge of hot aging topics
Establish your agency as an authority in our field
Pinpoint your agency as the expert professionals, community potential clients will tum to when they need care
Give you free publicity- you can advertise for free by sending out news releases ahead and after- through your social media platform
most important establishes a future bank of clients among the community, the people you speak to by adding their emails to your social media platform
Join me in my new FREE Webinar
January 23 @ 2:00 pm – 3:00 pm PST
The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice
Learn care management marketing so you can:
Capture those desperate clients in January after the festive fright-
Develop a strategic marketing that brings more customers,
Develop a positioning strategy so the caller chooses you
Understand lead generation in care management
Get the best marketing software
Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.
THIS FREE WEBINAR FROM 2 PM – 3 PM PST January 23, 2020
Find out more in the YouTube for My YouTube, Channel Geriatric Care 1