If you start- up an aging life or geriatric care management business your clients are Concierge Clients. Why??
Demand and not need determines the success of an elder-care business. This fundamental fact of life must be taken into consideration when developing a business plan for a for-profit, fee-based, elder-care business.
The target market for such a for- profit Aging Life or geriatric care management business is not the 65 million families who need geriatric care management services.
Geriatric Care Manager, Bob O’Toole , in his chapter of the Handbook of Geriatric Care Management, ” Private Revenue Sources for the Fee Based Care Manager” tells us the much smaller subset of upper 10% concierge families who can afford to hire a geriatric care manager, are willing to pay for the services that a geriatric care manager and other for-profits, elder-care enterprises provide, and can actually find their way to the fee-based provider.
Find out How to Find Those Concierge Customers
Join me for my free Webinar How to Make a Profit Serving the Older Concierge Clients, August 23, 2017, and learn how to transform your GCM /Aging Life entrepreneurial dream into a profitable reality with 5 key marketing steps
- Reach this target audience
- Design products that exactly meet their needs
- Obtain adult children’s buy-in
- Use words that will make them choose you
- Get the contract signed with ease