How To Get Free PR Through a Speakers Bureau

October 20, 2019

How do to get speaking opportunities for your speaker’s bureau?

Getting Speaking Gigs For Your Speaker’s Bureau

How do to get speaking opportunities for your speaker’s bureau?
Use your CRM database ( make sure you have one). Add all women’s clubs and services clubs like Rotary, AAUW or Soroptimists International . All clubs look for good speakers. Include the main contact which is usually the club president or program coordinator. These can be found on the web or through people you know.

Get Radio Interviews

CRM concept on white background, Customer Relationship Management

You can extend the speech into a radio interview as well. Once you have booked some speeches, create a 1 pager and email to radio booker, explaining how well you could talk on this topic on the radio, for free radio time. Add all radio stations in your area and radio bookers to your CRM database and send the letter through that marketing database – to get more PR or free radio time.

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How to Get a Big Bang From Care Management Speaker’s Bureau

October 19, 2019

To succeed in

Closed yellow tool box on a white surface with text “MARKETING TOOLS”. Isolated. 3D Illustration

Geriatric Care Management or ALCA you need to do 4 things

Provide an excellent gold standard service
Understand the inquiry and sales process
Use Good PR
Use the web smartly

PR or Public relations is a key marketing strategy for Geriatric care managers. What is it? Just what is says-

Marketing Strategy Business concept. The meeting at the white office table

building relationships between you and your GCM customers? It is also FREE stories about you and your agency for your agency, saving you lots of money.

Why PR? Because it is free, believable, gives you credibility and stature, helps build your business, gives you authority, read by a lot of people /customers and remembered.

There are paid marketing -the web, newspapers, sponsorships, etc. But if you do free PR you should put a Speakers Bureau in your Marketing /PR Toolbox.

One of the best PR tools you can use from your toolbox is a speaker’s bureau.

What is a Speakers Bureau in geriatric care management or Aging Life Business? Why has one? There are two marketing groups you have to attract- third parties like Elder law attorneys who can refer clients to you. The other is adult children and this group is hard to pinpoint. A speakers bureau gives the perfect PR tool to reach adult children a hard group to directly market to.

The Speaker’s Bureau is a series of ” Hot Topics” presented at women’s clubs, services clubs like the Rotary, family councils of facilities, etc. to draw potential clients like adult children or older clients

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings over older Parent Care., “The Dutiful Daughter- How women can take care of themselves while being a caregiver.” ” Parent-Sweetheart Scams – How to understand the undue influence and protect your aging parent from being scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC had this tip in an ALCA blog yesterday about in-person presentations

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store. One way to get an insight into what people are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:”

Dementia and memory loss
Long-term care options
Paying for care
Handling the stress of caregiving”
Other ideas from other Aging Life members include were
Hospice & Palliative Care
Dementia Care
Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer

Newsletters and Content Marketing Tools for Elder Care Professionals

Everything is done ahead for the speaker- methods to make the calls, the speech, the handouts, the timeframe. This is a really effective marketing tool that your ALCA or GCM agency uses to draw a future bank of customers.

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5 Critical Steps to Start and Run a GCM/ALCA Business

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How to Do A Competition Survey.
How to Become Financially Literate
How to Give GCM Concierge Service
How to Bill 85% of your time
What GCM Products Services to Sell
SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
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Find out more in the YouTube from My Geriatric Care 1 Channel.

Why Do You Need To Create a Great Brand for Your New GCM ALCA Business?

October 16, 2019

Branding is one of the most important parts of your marketing plan.

Do you understand how to create a brand for your company? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky with a strong national brand.

After over 30 years, GCM and now ALCA remain aging’s best-kept secret. So your own agency needs a very strong brand. What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- startup can mean financial success for your non-profit’s geriatric care management business. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter and so forth.

Branding is about managing people’s image of a company

It is making sure that image is one that is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

Your brand identity is built upon your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember

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5 Critical Steps to Start and Run a GCM/ALCA Business

THIS WEBINAR BEGINS: Tuesday, October 22 at 2 PM PST Ends 3:15 PM PST

Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

How to Do A Competition Survey
How to Become Financially Literate
How to Give GCM Concierge Service
How to Bill 85% of your time
What GCM Products Services to Sell
SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
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Find out more in the YouTube from My Geriatric Care 1 Channel.

https://youtu.be/DOg6hA7vn_U

What Business Skills Must You Have to do an Aging Life or GCM Start-up?

July 5, 2019

If you a Nurse, Social Worker or Aging Care Professional or Business Entrepreneur and want to start a profitable Aging Life / Geriatric Care Management agency

What Business Skills Do You Need?

A new geriatric care management business must spring from the intersection of three streams: your passion, your competence, and market opportunity. To start a geriatric care management business, the adage to “know thyself” becomes critical. Are you passionate about geriatric care management? You will need passion to sustain you when the situation gets tough—which it does in all beginning businesses. You must have the core competence both to be a geriatric care manager (GCM) and to run a business. Good GCMs with no business acumen, which is often the case, frequently fail in business. You must also have the market opportunity.

Is This a Good Choice for You?

If no older people live in your community, you may not be in the right place to start a geriatric care management business. If 10 other GCMs are practicing in your town, that may limit your own market opportunity. Finally, you need to assess why you want to start this type of business in the first place. Are you motivated by the financial gains? by community recognition? by a need to make a difference?

You Have To Know Cash Flow

You especially must understand billing and cash flow . Without this knowledge you will fail like 50% of new business do.

What Is Your GCM/ALCA Assited Living Sales Plan?

June 22, 2019

If You Have Product For Assisted Living You Have to Sell it

GCMs or ALCA members rarely see themselves as salespersons. However, this is a fatal error. You may have product, for Assisted Living residents but to make money from that product, you have to sell it.

Who Makes The Buying Decision?

Even if it is a service, people are buying your product.To begin to put together a sales plan you need to identify who makes the decision to buy your GCM/ALCA Assisted Living products. With older adults over age 85, the buying decision is generally made by the adult children or the third party (trust officer, etc.). Many times young older adults (65–85 years of age) make their own buying decisions.

What is Your Assisted Living Sales Plan?

Does this buying decision require personal contact in an intake by a GCM, an Assisted Living sell sheet you dropped off at the Assisted Living Director’s office , sales meeting with the director, meeting with older resident, complementary consultation with the Assisted Living resident’s family ,word of mouth, paid advertising, through social media- if so what – blog, web site – what describe your sales plan to uncover customers needs. It will have to go in your business plan plus- be good enough to get you, customers.

What Criteria Does The Assisted Living Customer Use to Make a Purchase

You then need to identify what criteria the person making the buying decision uses to evaluate your Assisted Living product. First, you have to figure out whether the decision to purchase your Asssited Living product is made by the Assisted Living Director , the older resident or the adult child . Next you must decide what criteria do the resident adult child or Assisted Living Director use to buy your assisted living product: price, features like not losing the resident, the parent not being happy or having a poor quality of life in the facility.How will you give your customer, the adult child, enough information to say yes?

Find out More about Assisted Living Sales in my Newest Free Webinar

How to Close the Sale of Geriatric Care Management to 10 Steps to Success in Selling Care Management to Assisted Living

FREE WEBINAR- 10 Steps to Success in Selling Care Management to Assisted Living

THIS WEBINAR BEGINS: Monday June 24, 2019 2 PM PST Ends 3:15PM PST

DURING THIS FREE WEBINAR YOU WILL LEARN

What Benefits to use When Selling Geriatric Care Management to Assisted Living

How Make a Winning First Impression at Assisted Living Sales Meeting- Preparing Presentation

What Referral Triggers to Use When Selling Geriatric Care Management to Assisted Living

What Feature to use When Selling Geriatric Care Management to Assisted Living

Assisted Living

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How to Get a Big Bang From Care Management Speaker’s Bureau

To succeed in

Geriatric Care Management or ALCA you need to do 4 things

PR or Public relations is a key marketing strategy for Geriatric care managers. What is it? Just what is says-

One of the best PR tools you can use from your toolbox is a speaker’s bureau.

Newsletters and Content Marketing Tools for Elder Care Professionals

Sign Up for My Newest Free Webinar

How to Do A Competition Survey.

How to Become Financially Literate

How to Give GCM Concierge Service

How to Bill 85% of your time

What GCM Products Services to Sell

Find out more in the YouTube from My Geriatric Care 1 Channel.

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”