Happy Valentines Day!
Give Yourself a Great Valentines Gift.
If you are an aging life care manager or geriatric care manager, nurse care manager or in the eldercare field, give yourself a perfect Valentine gift and learn market care management through benefits, not features. Sign up for my free webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line
Identifying the key benefits of your services help shape sales of your care management business. Generally, aging life care management businesses benefit the client by assisting in choosing arrangements, including best living choices, in what can be thought of as “frailty to the grave” care
Contracting for professional aging life care management services benefits the older person, his or her family and third parties like elderlaw attorneys, physicians, or conservators who work with the client to solve problems. Frailty is usually unplanned and often occurs when family members do not have the time to learn all they need to know about care and aging issues or are in denial.
It’s important for a third party or the family to understand that there are good options for care in your community, that some choices are better than others, that each person has individual needs, and that there are resources available to meet their needs.
You line up the sale with a family or 3rd party – a care manager is the best professional navigator to find those perfect resources to meet the client’s needs.
You then close with the benefits you bring to the family or third party that are better, more professional and richer than any other care management agency in your area.
You also want to explain to third parties how you benefit them. For an attorney, no more dysfunctional family issues, because you are an expert in the dysfunctional family intervention and will work with the family to help keep them stable while the attorney handles the legal problems they are trained to solve.
In this free webinar gift to yourself you will:
The problems you solve for 3rd parties so they will refer to you.
What is a benefit vs features and how to find benefits for each 3rd party you market to?
What specific problems you solve for wealth managers, elder law attorneys, and concierge physicians
What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s
Step by Step how to set up meetings with 3rd parties to make the sale