geriatric care manager start up Archives ⋆ Cathy Cress

Why Do You Need To Create a Great Brand for Your New GCM ALCA Business?

October 16, 2019

Branding is one of the most important parts of your marketing plan.

Do you understand how to create a brand for your company? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky with a strong national brand.

After over 30 years, GCM and now ALCA remain aging’s best-kept secret. So your own agency needs a very strong brand. What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- startup can mean financial success for your non-profit’s geriatric care management business. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter and so forth.

Branding is about managing people’s image of a company

It is making sure that image is one that is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

Your brand identity is built upon your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember

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5 Critical Steps to Start and Run a GCM/ALCA Business

THIS WEBINAR BEGINS: Tuesday, October 22 at 2 PM PST Ends 3:15 PM PST

Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

How to Do A Competition Survey
How to Become Financially Literate
How to Give GCM Concierge Service
How to Bill 85% of your time
What GCM Products Services to Sell
SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
SIGN UP NOW

Find out more in the YouTube from My Geriatric Care 1 Channel.

https://youtu.be/DOg6hA7vn_U

How to Be Financially Literate to Grow a Geriatric Care Management Business

October 11, 2019

Why Do A Financial Projection To Start a GCM Business?

A financial projection may be mind-numbing to care managers who started this business with a great idea and a toolbox of care management skills. Beware– without tools to make money- your great idea of a private geriatric care management business may end up bankrupt.

Geriatric care managers need to understand revenue- how they make money to be financially to make a profit. Revenue does come from billing – but poor billing is very unprofitable billing. Money-losing billing is anything less than 85% of your client’s time. When you bill less than 85% you actually start losing money. Revenue is the high tide of money and is calculated by the number of client’s you serve, new client’s per month, number of clients canceling service. % of time billed (the goal is 85%) and what you charge for travel time.

You Need Financial Literacy to Start a GCM Business

Care managers can become more financially literate about making money by doing a financial projection over a three-year period. You can calculate the number of clients you need to make a profit when you will break even when you can hire new staff.

You can find out awesome facts before you open a care management business by doing this mind-numbing financial projection. Facts you can forecast are how much investment you will need for your business, what the cash flow consumed in the business will be, the number of client’s you need to make a profit and most of all when you will break even and rise above low tide– moving to the all-important high tide, through your excellent financial management and care management skills.

So use this financial decision tool of financial projection. Find it chapter 13 of the Handbook of Geriatric Care management 4th edition and watch youtube 5 Financial Projection below. Become a geriatric care manager with financial skills to make a Profit

Sign Up for My Newest Free Webinar

5 Critical Steps to Start and Run a GCM/ALCA Business

THIS WEBINAR BEGINS: Tuesday, October 22 at 2 PM PST Ends 3:15 PM PST

Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

How to Do A Competition Survey
How to Learn GCM Financial Literacy
How to Give GCM Concierge Service
How to Bill 85% of your time
What GCM Products Services to Sell
SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
SIGN UP NOW

Find out more on my YouTube Channel My Geriatric Care 1 Channel.

If You Are Starting an Aging Life Business- What Legal Entity Should You Choose That Isn’t like a Marriage Without Sex

October 5, 2019

Starting a new business- any business is tough

Starting an Aging Life or Geriatric Care Management business is not only tough but takes a long, very specific to-do list. Should you do it in the first place depends on market sizing and a competition survey. If it is a go you have to have a legal entity to operate in. One entity is like a marriage without sex. Should you go forward? What legal bucket fits your needs? What legal form fits your needs and is the least dangerous?

Partnerships- Good Bad or Ugly?

Partnerships are the simplest and least expensive of co-owned business arrangements. Additionally, businesses with multiple owners are more likely to survive longer than sole proprietorships, says Economist Brian Headd of the U.S. Small Business Administration.

Forming a partnership can either be a good or bad thing, depending on the parties and circumstances involved.

Some pro

Partners share the cost of a start-up.
They share responsibilities and work.
They share business risks and expenses.
The complementary skills and additional contacts of each partner can lead to the achievement of greater financial results together.
Partners can offer mutual support and motivation.

Some cons

Partners in a general partnership are jointly and individually liable for the business activities of the other. If your partner skips town, you’ll be liable for all the debts, not just half of them.
They share any profits.
You do not have total control over the business. Decisions are shared, and differences of opinion can lead to disagreements, one partner buying out the other one, or even a dissolution of the union.
The wrong partner can negatively affect your reputation.
A friendship may not survive a partnership. Keep in mind John D. Rockefeller’s famous words: “A friendship founded on business is a good deal better than a business founded on friendship.”
When things go wrong as in any new business if you blame each other you have no deep feelings for the person, like a marriage engenders and expresses in sex to help you make up

Before entering into a partnership, it would be best to first determine whether or not you are suitable for this type of arrangement and, if so, to thoroughly investigate possible business partners.

Sign Up for My Newest Free Webinar

5 Critical Steps to Start and Run a GCM/ALCA Business

THIS WEBINAR BEGINS: Tuesday, October 22 at 2 PM PST Ends 3:15 PM PST

Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!
- How to Do A Competition Survey
- How to Learn GCM financial literacy
- How to Give GCM Concierge Service
- How to Bill 85% of your time
- What GCM Products Services to Sell
- SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
- SIGN UP NOW
Find out more by subscribing to my YouTube channel from My Geriatric Care 1 Channel.

Ideas May Be a Dime a Dozen – Make Sure Your Care Management Start -Up Suceeds

October 1, 2019

Will You Sabotage Your Own GCM Start-Up?

Geriatric care management is a great business opportunity but many time start-ups sabotage their own success. Care managers resist billing because of guilt- often coming from a social work or nursing background.

Want to start a geriatric care management agency? First-test your business idea and do market research.

The OLD adage goes, “ideas are a dime a dozen”

How do you really know that starting a geriatric care management business is a good idea ?

Have you hit upon a business that’s going to work on all levels?

To figure this out, before you start, you use planning methods. You test your idea by first defining the problem your geriatric care management agency is solving. How urgently do people need what you are selling?

Build An Action Plan for Your GCM Business

You build an action model to test the assumption that you will be successful (make a profit) at running a geriatric care management business.

You create a marketing survey to find out if you have enough customers, a competition survey to see if you have too much competition and a financial projection to see if this is a business where you make really make money.

Learn to test your idea to start a geriatric care management agency. Sign up for my 1-hour webinar

Join me for my free webinar, “Start and Run a Profitable Geriatric Care Business” on October 22. Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

Sign Up for My Newest Free Webinar

5 Critical Steps to Start and Run a GCM/ALCA Business

THIS WEBINAR BEGINS: Tuesday, October 22 at 2 PM PST Ends 3:15 PM PST

Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

How to Do A Competition Survey
How to Learn GCM Financial Literacy
How to Give GCM Concierge Service
How to Bill 85% of your time
What GCM Products Services to Sell
SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
SIGN UP NOW

Cathy Cress MSW

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

Branding is one of the most important parts of your marketing plan.

Geriatric Care Management and Aging Life are not so lucky with a strong national brand.

Branding is about managing people’s image of a company

Find out more in the YouTube from My Geriatric Care 1 Channel.

Why Do A Financial Projection To Start a GCM Business?

You Need Financial Literacy to Start a GCM Business

Find out more on my YouTube Channel My Geriatric Care 1 Channel.

Starting a new business- any business is tough

Partnerships- Good Bad or Ugly?

Some pro

Some cons

Find out more by subscribing to my YouTube channel from My Geriatric Care 1 Channel.

Will You Sabotage Your Own GCM Start-Up?

The OLD adage goes, “ideas are a dime a dozen”

Build An Action Plan for Your GCM Business

Learn to test your idea to start a geriatric care management agency. Sign up for my 1-hour webinar

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”