Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Understand Branding Like Your Business Depended on it!

December 7, 2019

Does Your Company Have a Great Brand?

Branding is one of the most important parts of your marketing plan. Do You understand how to create one for your company? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.
So What is A Brand?

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- startup can mean success for your nonprofit’s geriatric care management business. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter and so forth.

            Branding is about managing people’s image of a company and making sure that image is one that is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

            Your brand identity is built upon your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, design,and logo you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

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THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

 

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Filed Under: Blog, Care Management Products, care management start-up, care manager, case manager, GCM Start-Up, geriatric care manager start up, Geriatric Care Managers & Assited Living, geriatric social worker, marketing care management, Marketing plan, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: adding geriatric care management to PDHC, aging life and geriatric care manager, aging life care managers, aging life marketing copy, Brand identiy, branding, branding Geriatric care management

6 Reasons You Need a Care Management Operations Manual

November 5, 2019

A GCM Operations Manual is absolutely essential.

It needs to be comprehensive,  useful, with all your services or products and procedures to deliver them. Here are 6 reasons why your business needs this.

1.With an Operations Manual, You Can Sell your GCM Business for Twice the Amount


The geriatric care owner’s brain is the system. Without the owner, the business has little or no value unless you have made a very large profit. What will make your business more s= valuable and sellable is to have well-designed, well-documented systems that almost anyone can operate successfully?  Think of Starbucks. The more your business looks like this, the less dependent it will be on the owner, and the more asset value your business will have.

 

2.  The operations manual will create and maintain the highest quality of gold standard service /products in your business.

Most business owners start their businesses because they believe that they can do a superior job at what they do. Their intent from the beginning is excellent products and/or customer service. However, as a business grows and new employees are added to the mix, the quality often diminishes. If the owner gives a customer one experience but the employees give that same customer a bad experience, it lowers the customer’s opinion of the business. A written operations manual will help give you and your team the discipline to do what it takes to maintain excellence as the business grows.

3. The operations manual becomes the primary tool for training your employees.

Unfortunately, most business owners do not have a strong process for training new employees. They typically walk them around the place of business showing them where everything is. They then tell them what they need to do and then expect that new employee to intuitively do what they were told with excellence. Often the new employee is a

disappointment to the owner.

If there is a manager responsible for the orientation and training of the new employee the results can be even worse. A well-written operations manual will set the standard for performance. It will also give detailed procedures (how-to’s) on the critical functions of the tasks the new employee is responsible for. Mentoring is always a great idea, but an operations manual is essential as both a standard and a reference tool.

4.  The operations manual creates more time for the owner.

Most small business owners feel like they do not have enough time to do the higher level, more strategic functions of their business. They lament that they do not have time to plan and think strategically. Time gets consumed putting out fires and solving problems. This typically happens when the company does not have a good operations manual. Operations manuals, once written, are a tremendous time saver

5.  The operations manual makes your business scalable.

If you as the owner have to do everything for it to be done right, your business is not scalable. It cannot grow beyond the time that you as the owner have to “do everything.” You must create systems that are documented in an operations manual for your business to grow in a healthy, sustainable way.

6. You Can Easily expand your GCM Business to second office as the Manual gives you a turnkey guide

 

 

Find Out More  About My Geriatric Care Management Operations Manual

Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, care manager, case manager, elder care manager, GCM Operations Manual, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, geriatric social worker, nurse advocate, nurse care manager, Selling ALCA Business, Selling GCM Business, Selling Your Business, Therapist Specializing in Aging Tagged With: care manager, case manager, geriatric care manager, geriatric social worker, My Geraitric Care Management Operations Manual, My Geriatric Care Management Operations Manual, nurse advocate, nurse care manager, Selling ALCA Business, Selling GCM Business, starting a geraitric care manager business

Why Do You Need To Create a Great Brand for Your New GCM ALCA Business?

October 16, 2019

Branding is one of the most important parts of your marketing plan.

Do you understand how to create a brand for your company? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.


Geriatric Care Management and Aging Life are not so lucky with a strong national brand.

After over 30 years, GCM and now ALCA remain aging’s best-kept secret. So your own agency needs a  very strong brand. What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- startup can mean financial success for your non-profit’s geriatric care management business. Although often associated with just advertising, branding is essential to everything a company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter and so forth.

 Branding is about managing people’s image of a company

It is making sure that image is one that is in line with your company values and the benefits your company provides. By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

            Your brand identity is built upon your key messages and position, the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember

Sign Up for My Newest Free Webinar 

5 Critical Steps to Start and Run a GCM/ALCA Business

 THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

 Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

 

  • How to Do A Competition Survey
  •  
  • How to Become Financially Literate
  •  
  • How to Give GCM Concierge Service
  •  
  • How to Bill 85% of your time
  •  
  • What GCM Products Services to Sell
  •  
  •  
  • SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
  •  
  • SIGN UP NOW

 

Find out more in the YouTube from My Geriatric Care 1 Channel.

 

 

 

 
https://youtu.be/DOg6hA7vn_U

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA sales, Blog, brand, branding, branding ALCA business, Branding GCM Business, care manager, GCM financial literacy, GCM Start -Up, GCM technology, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager start up, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing care management, nurse advocate, nurse care manager Tagged With: aging life care manager, brand idenity, branding, Branding GCM for profit agency, branding Geriatric care management, branding new non-profit GCM agency, care manager, Co-Branding, nurse advocate

How to Be Financially Literate to Grow a Geriatric Care Management Business

October 11, 2019

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Why Do A Financial Projection To Start a GCM Business?

 

 

A financial projection may be mind-numbing to care managers who started this business with a great idea and a toolbox of care management skills. Beware– without tools to make money- your great idea of a private geriatric care management business may end up bankrupt.

Geriatric care managers need to understand revenue- how they make money to be financially to make a profit. Revenue does come from billing – but poor billing is very unprofitable billing. Money-losing billing is anything less than 85% of your client’s time. When you bill less than 85% you actually start losing money. Revenue is the high tide of money and is calculated by the number of client’s you serve, new client’s per month, number of clients canceling service. % of time billed (the goal is 85%) and what you charge for travel time.

You  Need Financial Literacy to Start a GCM Business

Care managers can become more financially literate about making money by doing a financial projection over a three-year period. You can calculate the number of clients you need to make a profit when you will break even when you can hire new staff.

You can find out awesome facts before you open a care management business by doing this mind-numbing financial projection. Facts you can forecast are how much investment you will need for your business, what the cash flow consumed in the business will be, the number of client’s you need to make a profit and most of all when you will break even and rise above low tide– moving to the all-important high tide, through your excellent financial management and care management skills.

So use this financial decision tool of financial projection. Find it chapter 13 of the Handbook of Geriatric Care management 4th edition and watch youtube 5 Financial Projection below. Become a geriatric care manager with financial skills to make a Profit

Sign Up for My Newest Free Webinar 

5 Critical Steps to Start and Run a GCM/ALCA Business

 THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

 Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

 

  • How to Do A Competition Survey
  • How to Learn GCM Financial Literacy
  • How to Give GCM Concierge Service
  • How to Bill 85% of your time
  • What GCM Products Services to Sell
  • SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
  • SIGN UP NOW

 

 

Find out more on my YouTube Channel  My Geriatric Care 1 Channel.

 

 

 

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Financial literacy, billing, billing 85% of GCM hours, Blog, care management start-up, care manager, case manager, cash flow, elder care manager, Families, GCM bankruptcy, GCM financial literacy, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, geriatric social worker, nurse advocate, nurse care manager, patient advocate, Webinar Tagged With: aging life care manager, care manager, case manager, eldercare, financial management skills, financial projection, GCM cash flow, geriatric care manager, profitable ALCA business, Profitable GCM business

If You Are Starting an Aging Life Business- What Legal Entity Should You Choose That Isn’t like a Marriage Without Sex

October 5, 2019

Starting a new business- any business is tough

Starting an Aging Life or Geriatric Care Management business is not only tough but takes a long, very specific to-do list. Should you do it in the first place depends on market sizing and a competition survey. If it is a go you have to have a legal entity to operate in. One entity is like a marriage without sex. Should you go forward? What legal bucket fits your needs? What legal form fits your needs and is the least dangerous?

Partnerships- Good Bad or Ugly?Unknown-1.png

Partnerships are the simplest and least expensive of co-owned business arrangements. Additionally, businesses with multiple owners are more likely to survive longer than sole proprietorships, says Economist Brian Headd of the U.S. Small Business Administration.

Forming a partnership can either be a good or bad thing, depending on the parties and circumstances involved.

Some pro

.

  • Partners share the cost of a start-up.
  • They share responsibilities and work.
  • They share business risks and expenses.
  • The complementary skills and additional contacts of each partner can lead to the achievement of greater financial results together.
  • Partners can offer mutual support and motivation.

Some cons

  • Partners in a general partnership are jointly and individually liable for the business activities of the other. If your partner skips town, you’ll be liable for all the debts, not just half of them.
  • They share any profits.
  • You do not have total control over the business. Decisions are shared, and differences of opinion can lead to disagreements, one partner buying out the other one, or even a dissolution of the union.
  • The wrong partner can negatively affect your reputation.
  • A friendship may not survive a partnership. Keep in mind John D. Rockefeller’s famous words: “A friendship founded on business is a good deal better than a business founded on friendship.”
  • When things go wrong as in any new business if you blame each other you have no deep feelings for the person, like a marriage engenders and expresses in sex to help you make up

Before entering into a partnership, it would be best to first determine whether or not you are suitable for this type of arrangement and, if so, to thoroughly investigate possible business partners.

  • Sign Up for My Newest Free Webinar

    5 Critical Steps to Start and Run a GCM/ALCA Business

     THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

     Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

    • How to Do A Competition Survey
    • How to Learn GCM financial literacy
    • How to Give GCM Concierge Service
    • How to Bill 85% of your time
    • What GCM Products Services to Sell
    • SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
    • SIGN UP NOW

     

     

    Find out more by subscribing to my YouTube channel from My Geriatric Care 1 Channel.

     

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, care management market sizing, care management start-up, care manager, case manager, elder care manager, GCM Start -Up, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, geriatric social worker, nurse advocate, nurse care manager, Partnership, Webinar Tagged With: aging life care manager, care manager, case manager, eldercare manager, geriatric care manager, nurse care manager, start -up care management

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

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