Cathy Cress

Expert in Aging Life and Geriatric Care Management

How Can Geriatric Care Managers Can Contract With Wealth Management Dept. of Banks ?

Wealth management banks are increasingly using geriatric care managers to serve their clients. 

Bank of America’s U.S. Trust and Merrill Lynch, Wells Fargo Private Bank, Morgan Stanley, and Northern Trust and some of these trust departments turned wealth managers that use or partner with care managers. They serve Concierge clients with assets over and above a million dollars and want to work with geriatric care managers to lighten their own load. A care manager can handle the health care and psychosocial while their handle their area of expertise, financial management of client’s assets.

When you market to wealth managers, you have to show them the benefits of using a geriatric care manager.

Show them the BENEFIT of your GCM Service to the wealth manager including  you as a geriatric care manager will:

 

  • Do In-depth assessment initial of aging clients health and psychosocial status
  • Assess the client’s level of competency to make financial decisions.
  • Collaborate to create a long-term care plan for clients who wish to stay at home and TO needs to plan accordingly for the cost of care.
  • Collaborate to create a long-term care plan for clients who wish to move or need to move to a higher level of care
  • access community resources for their parent’s care.
  • Monitor the status of an older client and report back to the family and financial
  • Advise when a higher level of care is needed
  • Monitor weekly so problems not become a crisis and are solved preventatively
  • Organize community resources for clients so have the highest quality of healthcare and quality of life
  • Make clients feel engaged with a health and social services concierge who will help the trust offer guide them to the BEST care.
  • Make sure the  wealth manager knows a professional geriatric care manager is:
  •  visiting/monitoring
  •  Advocating for the  clients 
  • sending  a monthly report on client’s health/social situation
  •  Emailing reports and updates on client
  • delivering prevention rather than crisis management
  • Managing clients with mental health problems
  • Managing adult siblings who disrupt older clients care through sibling fights
  • Managing dysfunctional families
  • Facilitating  family meetings to come to an agreement about care for elder with dysfunctional families
  • Find out more about contracting with third parties and clients
      • Join me Wednesday, October 17 Pacific Time for my latest  free webinar Pacific Time 11:00 AM- ONLY TWO DAYS LEFT TO SIGN UP
        • Reach our target concierge audience
        • Design products that exactly meet their needs
        • Obtain adult children’s buy-in                                                                       
        • Use marketing that will make them choose you
        • Get the contract signed with ease
        • Create a brand that tells concierge clients they will get Four Seasons Service      
        • If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.

        Sign -Up 

      •  In this FREE  1-hour webinar, you will learn how to:             
      • 5 Steps to Sign Up the Profitable GCM Concierge Client

     

If you Are A Start-Up Geriatric Care Management Agency – Do You Have Business Skills?

You need clinical skills to start and run an aging life or geriatric care management agency but you must have business skills as well.

Geriatric care managers need to understand revenue- how they make money to be financially to make a profit. Revenue does come from billing – but poor billing is very unprofitable billing. Money-losing billing is anything less than 85% of your client’s time. When you bill less than 85% you actually start losing money. Revenue is the high tide of money and is calculated by the number of client’s you serve, new client’s per month, number of clients canceling service. % of time billed (the goal is 85%) and what you charge for travel time.

You need to know how to do a competition survey to measure whether you have too much competition and what your competitors off so you can offer more and be chosen. You should also identify and survey other direct GCM competitors like the non-profit area agency on aging which may have a GCM arm or for-profit like accountants or elderlaw attorneys who include geriatric care management in their service mix .

You need to know branding. Aging life or geriatric care manager must use different branding and a  marketing approach that messages hyper-attention to seamless care to attract these top 10% concierge clients who can afford your services long term.

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your concierge client base best?

This is where your marketing strategy comes into play. Before the business can start generating large revenue, a concierge marketing strategy and sales techniques must be in place.

Your marketing message must be communicated to the concierge customer. You need to how to write a business plan, use social media to attract customers, how to do 1-1 marketing to third parties-

Find out more

  • How do you attract Concierge upper 10 % of clients you need to keep your business afloat and really profitable?
    • Want to know more about what you need to start or restart a Care Management Agency?
      Join me Wednesday, October 17 Pacific Time for my latest webinar Pacific Time 2:00 PM 

      • Reach our target concierge audience
      • Design products that exactly meet their needs
      • Obtain adult children’s buy-in                                                                       
      • Use marketing that will make them choose you
      • Get the contract signed with ease
      • Create a brand that tells concierge clients they will get Four Seasons Service      
      • If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.

      Sign -Up 

    •  In this FREE  1-hour webinar, you will learn how to:             
    • 5 Steps to Sign Up the Profitable GCM Concierge Client

 

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