Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Afraid of Your Competition ??-You Can Learn How to Position Your Business From Them

January 14, 2019

 

Your competitors can show you how to position your business so you stand out from the competition. Positioning is how you make clients in your area choose you over others in the area you serve. Your ALCA or Care management competition survey, ( which should so yearly by getting a mystery shopper). The Trump administration says there are lots of people out there be a mystery shopper since he shut the government down. These mystery shopper calls ( the coast guard or your staff) let you identify and survey other direct GCM competitors like the area agency on aging which may have a GCM arm or for-profits like accountants or elder law attorneys who include geriatric care management in their service mix.

Identify substitute providers like hospitals, often through their home health services.   These can also be part of your competition to take market share from you. Private duty home care agencies offer geriatric care management to their web site. But you have to discover whether they have a certified aging life geriatric care manager as part of their staff. Tracking this down takes having a secret shopper calling all of these agencies and talking to the actual geriatric care manager and asking for their credentials, prices, services, and many more variables.

Professional Patient advocates in your area should also be tracked as possible competitors.

Non-profits often spin off for profit geriatric care management arms to help with the more needy clients they serve. Many religious denominations have geriatric care as a choice so you can learn how they are leveraging their brand. Area Agencies on Aging offer private geriatric care management and can do a good job of leveraging their respect and brand in the community.

Trust departments or wealth management services can have care management to assist with their elderly clients or the adult children in wealth management, who care for their parents.

All these competition surveys will show you marketing/positioning alternatives in your this competitive landscape. They will show how to better brand and shape your branding message- so you are the top choice of customers.

Find out how you can position your own GCM/ALCA  agency, over your competition and be chosen by clients seeking care for loved ones.

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn

How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to develop lead generation and tactics through third parties
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
•
• Sign -Up –

Filed Under: Adult children, ADULT SIBling, Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, brand, branding, care management market sizing, care management start-up, care manager, case manager, competition survey, Concierge aging clients, Concierge Client, Concierge Senior, elder care manager, Families, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Hurricane Irma, Hurricane Maris, ife care manager, inquiry call, Intake, Intellectual Quality of Life, John Mc Cain, Jose, Late Life remarriage, LGTB elders, Long Distance Care, marketing, Marketing 4P's, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing plan, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, Mission, Narcissistic Personality, Nearly Normal Aging Family, News, nurse advocate, nurse care manager, Nursing home abuse, Nursing Home disaster plan, Oral History, Palliative care manager, patient advocate, Poor Nursing home staffing, positioning, postioning, Private Duty Home Care, Quality of Life, Quality of Life for elders, Quality of Life in Dying, Quality of Life with Dementia, Reminiscence Therapy, Respect, SIBLING, sibling rivalry, sibling sharing care, Siblings, Social Media, Social Media for Care managers, Social Media for eldercare, Speaker's Bureau, Spiritual Quality of Life, Stepmonster, Sweetheart scam, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Timeline, Town Hall, Transgender Elders, Trust Officer, Wealth Management Departments, Webinar, Written Geriatric Assessment Tagged With: aging family, aging life care manager, care manager, case manager, competition survey, geriatric care management, geriatric care manager, nurse care manager

Do You Have a Speaker Bureau in your Marketing Tool Box?

January 6, 2019


What is a Speakers Bureau in geriatric care management or Aging Life Business? Why have one?
There are two marketing groups you have to attract- third parties like elder law attorneys who can refer clients and the individual adult children who are seeking your services in your area served.
The hardest to market to is the latter group and a speakers bureau is a perfect means to find adult children. They are ravenous for solutions to their eldercare problems and finding those answers in community forums from experts with actual answers ( not pills, medical equipment, health plans but actual experts with answers to adult children’s problems – a speakers bureau is the perfect forum for your marketing.
What do have to develop?

a series of hot topics in parent care problems like “when Adult Siblings Are not doing their Share,” When Should an Elder Ever Move from their Home”,
pre-prepared speeches on a hot topic fully outlined and vetted with user-friendly language.
You must create an outline plus handouts with your company contacts plus email contact sheet, so the audience walk away with something you handed them and you can add them to your Constant Contactor Mail chimp database
Start your speech with something interactive so you engage your audience – a pop quiz on aging for example.
What does a speaker’s bureau do for you?
 Promote your agency as the expert in geriatric care management in your area
 Showcase your GCM aging knowledge of hot aging topics
 Establish your agency as an authority in our field
 Pinpoint your agency as the expert professionals, community potential clients will tum to when they need care
 Give you free publicity- you can advertise for free by sending out news releases ahead and after- through your social media platform

 most important establishes a future bank of clients among the community, the people you speak to by adding their emails to your social media platform
Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to position your agency so it stands out from your competitors
How to develop lead generation and tactics through third parties
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
•
• Sign -Up –

Filed Under: Adult children, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, brand, branding, care manager, cash flow, geriatric care manager, geriatric social worker, marketing care management, Marketing plan, marketing to concierge clients, marketing to long distance adult children, nurse advocate, nurse care manager, Speaker's Bureau, Webinar Tagged With: aging life care manager, aging life or geriatric care marketing plan, Care Management marketing plan, care manager, case manager, geriatric care marketing, marketing to adult children, nurse advocate, Speaking to Clubs

10 marketing messages for Adult Kids Who Call 911 GCM After Holidays

December 29, 2018

wonder.woman.05.jpg

 

“Geriatric care managers are wonder woman for long-distance care providers? ” This is an important marketing  message for care managers to use for the call you will get from long distance family members who just spent the holidays with aging parents and freaked out at the decline.

So be prepared with terrific marketing copy and messaging when they call you.

C

Your copy in an ad or website should include-

“It’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have a GCM solve it. In an urgent situation, a care manager can go to the hospital or emergency room. This is saner and more cost-effective than you getting on last-minute, expensive flights. You can still go but they can immediately be there to deal with the crisis. They are good insurance.

Even when making marketing visits to 3rd parties like elder law attornies or wealth managers, you can pitch “Before any crisis,  the GCM do an initial assessment and visit your long distance older relative periodically (once a month, once every two months).This is preventative. That way they are there for you when you need them and have all the information to solve the problem.”

Here is a better marketing message

for long distance adult children:

“Think of care managers the way you do one of those blow-up beds. You can pump them up when you need them in a crisis—perhaps avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long distance care providers are:

1. Save you money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2.Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible health care crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5.Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8.Decrease the tension between hometown and long distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10. Locate aging resources in your elder parents area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients -this coming holiday season.

Join me in my new  FREE Webinar

 Learn to Market Like Your Business Depended on it!

When : January 23, 2019

2PM-3PM PST

Learn 

How to develop or rewrite a strategic marketing plan  in 2019that brings more customers  

How to use branding to build positive gut feelings about your agency  

How to position your agency so it stands out from your competitors  

How to develop lead generation and tactics through third parties  

How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences: 

    • Sign -Up –

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, aging life care manager, Care Management Products, care management start-up, care manager, case manager, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, inquiry call, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to long distance adult children, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager marketing, caregiver burnout, case manager, geraitric care manager, geriatric care manager, geriatric care marketing, help with elders, holiday misery, holiday with aging parents, long distance care provider, marketing plan, Marketing to long distance care providerse, nurse advocate, nurse care manager

Are Your Clients Skating Away From the Holiday Like Joni Mitchel?

December 21, 2018

 

family-fight-300x223.jpg
What are the signs that a family wants to skate away from Christmas gathering and skip it altogetherPrinter-friendly version of this lyric

It’s coming on Christmas
They’re cutting down trees
They’re putting up reindeer
And singing songs of joy and peace
Oh I wish I had a river I could skate away on

As Joni Mitchel told us on her melancholy 1971 masterwork, “Blue”  Celebrations with family on the holidays can often want you to take the ice and skate away from.

What are the signs that the family wants to ditch the dreaded dinner altogether?

1. Spending time with dysfunctional families often causes lots of seasonal lubrication – “A Holiday on Ice” like David Sedaris tells us. So # 1 there will be too much drinking and the resulting family drunken insults and fights

2..Distancing & cut off- are pulling away and having nothing to do with family or an individual in your family.

4.You find adult children who have not spoken to parents or siblings for years.

The celebrity feud and cut off between

Angry roommates or sisters in christmas sitting on a couch in the living room at home

Angela Jolie and her Dad actor John Voigt is a well-publicized example

What prompted Jolie’s reconciliation – helping grandchildren- Jolie-  reconciled with her Dad because of her children’s need for a grandparent and the knowledge that your children just have a very different version of a relationship with your parents than you do.

When you assess the aging family as a professional you look at several signs of dysfunction. Contentiousness and anger are two other signs- the ripping pattern of divorce, remarriage, or other disruptions in relationships that shred the balance within the family system- both hacked by anger and contentiousness.

Kickboxing Santa Claus

Gathering all these angry, contentious, cut off, divorced, often drunken insulters- ex-spouses, stepchildren, left behind blood children, deadbeat Dad’s and pour on alcohol and hold the mistletoe -you have the wrathful explosion that is that is dysfunctional family skating the holiday on ice.

Find out more about in Emily Salz and Lynn Hackstaff’s chapter Family Conflicts, Dependence and Mutuality: Care Management and the Dysfunctional Family. Handbook of Geriatric Care Management 4th edition.Jones and Bartlet.

When they call you be prepared, be ready, be a little fearful. Here are some tips.

 

 

Filed Under: ADULT SIBling, Aging, Aging Life Care, aging life care manager, Blog, care manager, case manager, Cut Off, Dysfunctional aging family, elder abuse, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, nurse advocate, nurse care manager, Siblings Tagged With: aging life care manager, care manager, case manager, geriatric care manager, nurse advocate, nurse care manager

10 Last Minute Gifts For Grandma- You Have Eight Days Left

December 20, 2018

 

10 Gift Ideas for Grandma On Mother’s Day- Most cheap, priceless and fast. You have 8 days left.

I am an expert on grandparent gifts as I have 10 grandchildren from 33 to twin boys 7. I would love any and all of these items.

1) Get adult siblings together to send her on a trip- big or small. It could be with a community group (Life Long Learners) to local museums or gardens. A bigger one might be with  Road Scholar. Just make the call today and write the gift on your card. Simple.

2) )Trip gear like rolling luggage or multiple medication medisets  At, 74 I travel all the time. So do most Grandmas.

3) Gardening tools. gardening tools for seniors .Find out what she does not have. Kneeling stools for gardening are great for aging knees. Plants –or plant garden art.

4) Custom made art pots. My daughter and grandchildren paint pots for me and they are my treasures. I still have them now that they are in their 20’s.

5) Technology- Like I said before Jitterbug — – I love this phone- google and order online

6) Free printable cards from Huffington Post –

7) A book whose cover says “We Love You Grandma-“ with messages written from all the grandkids plus pictures. Cheap, fast  and irreplaceable.

8) Handprints of babies/toddlers/kids in plaster of paris or painted . I made one for my Mom in school in kindergarten (1948) and I recall how thrilled she was. You can also just take a good piece of paper, use a non- toxic, colored ink and put handprints on, write something sweet, date and buy a frame. Better than anything you could buy (except have to buy frame)

9) A promise of time with Grandma. Make a calendar for a month when each grandchild (or adult child_ will visit for an hour or two. You decide what to do- like lunch, a game, gardening, tech 101_ Time is precious as you age – give time.

10) Technology – Tablet that will do Skype or Facetime. The best gift is a visit from family on a regular basis. If you live long distance, this is a great way to visit. Arrange and pay for someone to teach her how to use. It

Have a great Christmas with your family.

Filed Under: Adult children, Aging, Aging Life Care, aging life care manager, care manager, case manager, Families, geriatric care manager, geriatric social worker, Grandchild gifts for grandma, Holiday Rituals in Aging Family, nurse advocate, nurse care manager, Quality of Life Tagged With: aging family, aging life care manager, aging life or geriatric care manager, aging parent, aging parent care, care manager, case manager, geraitric care manager, geriatric care manager, nurse advocate, nurse care manager

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

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