care manager Archives ⋆ Page 3 of 19 ⋆ Cathy Cress

Start-Up Geraitric Care Management Marketing and PR Checklist

September 15, 2018

If you are going to start an ALCA or Geriatric Care management business, you must do what most care manager ( usually social workers and nurses have never done – do marketing and public relations. Here is a helpful start – a beginning of PR Marketing Checklist.

This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter, Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing Merrily Orsini for more information.

Start-Up Geriatric Care Management PR/ Marketing Checklist

Rear view of a businesswoman looking at large business planning sketch on a chalkboard.

1. Brand Identity- including logo design and collateral material design

Services needed to complete

Research competition, develop key differentiating features, develop brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.

2. Business Identity –

Get coordinated business card envelopes, note cards, and folders

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and Defined Prospects- including a prospect profile

Services needed to complete- Identify prospects. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

Join me Wednesday, October 17 Pacific Time for my latest webinar Pacific Time 2:00 PM

5 Steps to Sign Up the Profitable GCM Concierge Client

In this FREE 1-hour webinar, you will learn how to:

Reach our target concierge audience
Design products that exactly meet their needs
Obtain adult children’s buy-in
Use marketing that will make them choose you
Get the contract signed with ease
Create a brand that tells concierge clients they will get Four Seasons Service

If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.

Sign -Up

What Marketing Tactics Work Best to Reach Aging Life or GCM customers?

September 13, 2018

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your client base best? This is where your marketing strategy comes into play. Before the business can start generating revenue, a marketing strategy and sales techniques must be in place.

A marketing message must be communicated to the public about your business

Young woman holding an imaginary megaphone and shouting into it

To get new clients your marketing message must say your business

offers concierge solutions to the grueling aging care decisions families and clients must make.
offers expert professional assistance with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life and the myriad mind-boggling decisions they face.
offers support to the aging client and the whole aging family and can transform the family to get care for the client
offers support and care to the caregiver to keep them from burnout
offers the exact product they will need to solve their problem like dementia care, moving an elder, quality of life, VIP care

Join me Wednesday, October 17 Pacific Time for my latest webinar Pacific Time 2:00 PM

5 Steps to Sign Up the Profitable GCM Concierge Client

In this FREE 1-hour webinar, you will learn how to:

Reach our target concierge audience
Design products that exactly meet their needs
Obtain adult children’s buy-in
Use marketing that will make them choose you
Get the contract signed with ease
Create a brand that tells concierge clients they will get Four Seasons Service

If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.

Sign -Up

How Do Concierge Aging Clients Transform a Geriatric Care Manager’s Bottom Line?

September 11, 2018

Adding concierge customer’s services to your geriatric care management

agency transforms your agency into profitable service.

Why- a geriatric care manager is a powerful health care concierge, just like the

new concierge medical services.

This is a powerful new selling point to potential GCM clients who are in the

top 10% income brackets.

These clients who can afford long-term care geriatric care management and

private duty home care.

Why offering concierge services great idea? A geriatric care manager is a

highly skilled professional who acts like a personal assistant to the aging

family.

You offer highly personalized aging parent care.

Concierge clients can reach you at almost any time

You build a deep relationship with the client and family.

As a GPS through elder care, the GCM helps them step by step through one of

the hardest journeys of their life.

A geriatric care manager’s highly personalized service meets all the needs of

the aging family and the client.

GCM’s are like a concierge at a 5-star hotel there to serve the family by

solving their caregiving problems and making elder care more seamless.

But here is a deal breaker, most care managers did not know they must have. You need a sales background to do an intake and get the client in your services.

Build or Rebuild (remember those 3 Little Pigs) Your Aging Life or Care Management Business So the Wolf Can’t Blow It Down

Join me Wednesday, October 17 Pacific Time for my latest webinar Pacific Time 2:00 PM

5 Steps to Sign Up the Profitable GCM Concierge Client

In this FREE 1-hour webinar, you will learn how to:

Reach our target concierge audience
Design products that exactly meet their needs
Obtain adult children’s buy-in
Use marketing that will make them choose you
Get the contract signed with ease
Create a brand that tells concierge clients they will get Four Seasons Service

If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.

Sign -Up

50% of New Business Fail- Avoid Failure Do A Timeline

August 23, 2018

With the discovery of the crucial, unexpected link between space and time, Einstein realized that these two things could no longer be thought of as separate .

Time may be a way that we prevent everything from happening at once.

So does a timeline.

Timeline allows you to see the future yet stay in the present. if you are opening a business like geriatric care management, this is crucial.

You want to know when you can launch your business, and a timeline tells you that, by listing everything you must do before taking on clients

A timeline tells you the specific tasks you must complete before opening your doors to customers. It also lets you measure success by seeing that critical steps, like getting marketing software before you open, have been completed.

A Timeline needs to be part of your business plan as well You create one before you open to have a perfect launch- but you need to keep redoing as your business grows .Your time frame represents how far out into the future you want to plan for your business. You want your business to grow successfully for years and years into the future, but that goal doesn’t mean your current business plan goes all the way to forever. Each business plan covers a unique planning period.

In the future a timeline might be to get you to defined sales level, a funding objective, or the achievement of some other growth goal, like expanding to another area.A good business plan covers a time frame that has a realistic start and finish, with a number of measurable checkpoints in between.

A timeline tells you when your start-up phase is complete- and you can begin marketing to third parties.

Do not begin a geriatric care management business without one. Help yourself avoid failure and be part of the 50% of new business that fails each year.

Do a timeline to open.

Find out more on my You Tube Channel, Geriatric Care 1 Subscribe to the channel and find out more about timelines but every phase of geriatric care management in 30 playlists

How to Hire Geriatric Care Manager Who Can to Bill their Client Time

August 16, 2018

Learn how to increase your care management billing by hiring care managers who feel comfortable when billing clients. The door to profit is opened by hiring care managers who have no ethical dilemma about billing. You go through that door by employing care managers who are happy to bill clients and do not have to be trained, coaxed or even counseled to bill clients for their billable time.

Nurses, social workers, and health professional who are employed in a for-profit aging life or geriatric care management agencies rarely feel good about billing clients. They were educated to serve people not bill them. They entered health professions where you gave things away did not charge them money. They often feel slimy asking for

money even though they started a business and their agency lifeblood in billing customers so they can make payroll and grow their business. More than that, 75% of these health professionals are women and it is their DNA to give things away or the human race would not survive. But a care management agency is not a baby it is a business and you feed it and nurture it with money.

Watch this video to understand what you must do to screen candidates who can bill, train new hire care managers so they understand your billing expectations of 85%, coach them to bill 85% of their time through weekly billing reports and understanding what is client time that is billable and what is non-billable. Understand what else you can do to increase your profit through billing reports, incentives to case managers and an easy to use billing software

Want to make serve the GCM market that will make you a profitable business? Join me for my free webinar, “Start and Run a Profitable Geriatric Care Business” on August 22. Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps Learn more.

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