Start-Up GCM ‘s must learn to Market
If you are going to start an ALCA or Geriatric Care management business, you must do what most care manager ( usually social workers and nurses have never done – do marketing and public relations.) Here is a helpful start – a beginning of PR Marketing Checklist.
This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter, Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing
Start-Up Geriatric Care Management PR/ Marketing Checklist
Get coordinated business card envelopes, note cards, and folders
Services needed to complete
Graphic design, printing, and delivery
3. Products sheets or Sell sheets, Brochures
Services needed to complete- Copywriting, graphic design, printing, and delivery
4. Identified and Defined Prospects-Third Parties- including a prospect profile
Services needed to complete- Identify prospects-Third Parties. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.
Want to know more?
THIS WEBINAR BEGINS: Tuesday, October 22 at 2 PM PST Ends 3:15 PM PST
Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!
- How to Do A Competition Survey
- How to Learn GCM Financial Literacy
- How to Give GCM Concierge Service
- How to Bill 85% of your time
- What GCM Products Services to Sell
- SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
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Find out more in the YouTube from My Geriatric Care 1 Channel.
You Need a Fully Loaded Billing Data Base to be Profitable
Some care managers still function on paper instead of using a care management data base That is a bad business decision. You need to give clients gold standard service to retain them and arming your care managers with the most user-friendly fully loaded client database makes their concierge care so much easier to deliver. This gives your business a more profitable a bottom line in running a business. So spending money on a client database makes your more money
What are Your Choices?
There are only four significant aging life geriatric care geriatric care management client databases? So the choices for client software are slim. Jewel Code and Care Manager Pro more have been around for many years A more recent addition is Care Tree The newest is I Health Home Geriatric care managers and ALCA managers are fans of Clear Care, which offers staffing if you also have private duty home care but is not really as user-friendly for care management needs.If you are a geriatric or aging life care manager or a private duty home care agency doing geriatric care management- which one should you use and why. Find what you need in your client database and check out each product to see if it has what you want.
Here is a list of what a care management database should do for you
- Track all client information
- Create and update a care plan
- Create a client activity log
- Tracks billable hours
- Document client activities
- Interface with a calendar for client and care manager appointments
- Track client referrals
- Track guardianship information
- Track medications
- Reconcile medications
- Create a client face sheet with all demographics
- Create a care community
- Upload document and pictures
- Do real-time updates
- Be HIPPA compliant
- Store historical client records
- Create reports and export data
- Create medication and text message reminders
- Add custom patient field
- digitalize patient paper records
- go paperless
- interface with care providers in the home via phone
- Increase billing by making it easy to bill in the field
- Patient portal
- Have a calendar
Learn more about Aging Life and Care Management Billing
THIS WEBINAR BEGINS: Wednesday August 21 2 PM PST Ends 3:15PM PST
DURING THIS FREE WEBINAR YOU WILL LEARN
How to Give Your Customers Have a Commitment to Pay You
To maintain Cash Flow
To choose the Right Billing Software
To develop Financial Literacy
Why You Must Bill 85%
Understand How To Hire Care Managers Who Can Bill 85%
Understand How to train your Staff 85%
How to Thrive financially at ALCA or GCM
Your competitors can show you how to position your business so you stand out from the competition. Positioning is how you make clients in your area choose you over others in the area you serve. Your ALCA or Care management competition survey, ( which should so yearly by getting a mystery shopper). The Trump administration says there are lots of people out there be a mystery shopper since he shut the government down. These mystery shopper calls ( the coast guard or your staff) let you identify and survey other direct GCM competitors like the area agency on aging which may have a GCM arm or for-profits like accountants or elder law attorneys who include geriatric care management in their service mix.
Identify substitute providers like hospitals, often through their home health services. These can also be part of your competition to take market share from you. Private duty home care agencies offer geriatric care management to their web site. But you have to discover whether they have a certified aging life geriatric care manager as part of their staff. Tracking this down takes having a secret shopper calling all of these agencies and talking to the actual geriatric care manager and asking for their credentials, prices, services, and many more variables.
Professional Patient advocates in your area should also be tracked as possible competitors.
Non-profits often spin off for profit geriatric care management arms to help with the more needy clients they serve. Many religious denominations have geriatric care as a choice so you can learn how they are leveraging their brand. Area Agencies on Aging offer private geriatric care management and can do a good job of leveraging their respect and brand in the community.
Trust departments or wealth management services can have care management to assist with their elderly clients or the adult children in wealth management, who care for their parents.
All these competition surveys will show you marketing/positioning alternatives in your this competitive landscape. They will show how to better brand and shape your branding message- so you are the top choice of customers.
Find out how you can position your own GCM/ALCA agency, over your competition and be chosen by clients seeking care for loved ones.
Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to develop lead generation and tactics through third parties
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
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