When it comes to marketing a business, these last two months of the year I want you to be mindful of the clients that you already have! There is no better time than around the holidays to really show those folks how much they mean to you.
Thanksgiving is around the corner, and it’s the time of year when we pause to think about everyone and everything for which we give thanks: good friends, loving family, a safe, warm home, an decent income. If you’re a geriatric care management agency owner, you’re probably thankful for your clients, referral partners, and employees, not just in November, but all throughout the year.
When clients are happy, they’re more likely to give your agency a good online review or word-of-mouth recommendation. According to the 2013 Care Management Benchmarking study, past and current clients and their loved ones are the top referral source for agencies, and represented 25. % of median revenue in 2013. Online reviews are becoming increasingly important to the ranking of your geriatric care website.
One way to create happy clients and employees and encourage them to leave good reviews and/or refer new clients or employees, is to show them love all year long. A geriatric care marketing expert and expert at giving thanks, here are the top ways to show your clients, referrals, and employees how thankful you are for their contributions to your business.
Learn the best ways to say “Thank You” to your clients, referrals and employees.
1.Send Thanks to your clients and referral sources like elder law attorneys through a newsletter-
If you have an agency newsletter send a thank you through that or ask your content marketer to add that to your newsletter Be thankful for your client’s business. Their payments keep you afloat and you need to be grateful now but on a regular basis
2. Use the lost art of the written note
Send a handwritten note offering the holiday wishes but also a personal thank you for their business and loyalty. Product is not all that sets you apart. Instead, what sets you apart are all the things that you do and all that you are as a person. It highlights the significance of the personal relationship itself, rather than on the day-to-day transactions of products and services. It elevates the relationship
3. Deliver a small gift in person. Maybe something like a home baked gift or a store bought that they can eat on Thanksgiving—it becomes that much more meaningful if you do it yourself
Clients who live long distance cannot be personally gifted. – Make a donation to a food bank in their name and send it with a handwritten holiday note. Twenty-five dollars is worth keeping a case through personal thanks fullness.
4. Use your network to give the client a service as a gift. Do trades with your network partner. Exchange a ride in senior transportation with an hour’s free consultation with you. Exchange an hour of an elder lawyer’s times with a two-hour consultation with you. It is a win way to have you both get more clients, save money, and most of all thanks your customers.
5. Use Pinterest and Facebook to find the perfect gift. If the client who is paying you (adult child) has a Facebook page find their favorite things. Then use Pinterest to look for that gift or get ideas if Facebook is not an option.