Aging Archives ⋆ Page 3 of 231 ⋆ Cathy Cress

10 Steps to Serve Demanding, Difficult ,Wealthy Long Term Aging Clients Like Donald Trump

January 19, 2019

How Do You Deliver and serve long-term clients from the top 10% financially- who can offer sustainable financial growth to your Aging Life or GCM company?

You offer superior professional Gold Standard Concierge Service to Client and Family- Care they demand.

You offer preventative care to avoid crisis and chaos that can be there MO -Helps Keep Clients Out of E room and nursing homes and keep them at home where they wish to be and you from losing the case.

You write or rewrite your business plan that has a value proposition in your marketing plan to reach your target markets to concierge clients in the upper 10% and the third parties who in many cases serve them as well, like elder law attorneys and upscale assisted living.

You Use the value proposition from your business plan – leading to one-time/long term client engagements – How

Deliver gold standard concierge service
Offer confidential services that clients and families can trust
Do not have the VIP syndrome with these sometimes famous clients
Serve whole aging family where adult children are entitled and difficult as well.
Provide a GPS through health care needs so that best care is delivered seamlessly
Have a full GCM toolbox and know all community resources –to change tools as client change and age safely in place
Refer or provide skilled background checked home care aides who meet the need of entitled clients
Be willing and skilled enough to accept difficult entitled clients who are narcissistic, demanding and unreasonable like Donald Trump , Sumner Redstone, Huguette Clark
Have someone on your staff who has a clinical background in dysfunctional aging families, and psychodynamic diagnosis, and understands undue influence
Have upscale resources in your resource database like private drivers, private chefs, car services, upscale golf clubs that cater to older clients, and upscale assisted living

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
LearnHow to develop lead generation and tactics through third partiesHow to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
•
• Sign -Up –

Find out more about a value proposition and subscribe to my Youtube channel Geriatric Care 1 to find out more about marketing Aging Life or Geriatric Care Management.

How Do Concierge Aging Clients Transform a Geriatric Care Manager’s Bottom Line?

January 18, 2019

Adding concierge customer’s services to your geriatric care management

agency transforms your agency into a profitable service.

Why- a geriatric care manager is a powerful health care concierge, just like the

new concierge medical services.

This is a powerful new selling point to potential GCM clients who are in the

top 10% income brackets.

These clients who can afford long-term care geriatric care management and

private duty home care.

Why offering concierge services a great idea? A geriatric care manager is a

highly skilled professional who acts as a personal assistant to the aging

family.

You offer highly personalized aging parent care.

Concierge clients can reach you at almost any time

You build a deep relationship with the client and family.

As a GPS through elder care, the GCM helps them step by step through one of

the hardest journeys of their life.

A geriatric care manager’s highly personalized service meets all the needs of

the aging family and the client.

GCM’s are like a concierge at a 5-star hotel there to serve the family by

solving their caregiving problems and making elder care more seamless.

But here is a deal breaker, most care managers did not know they must have. You need a marketing and sales background to do an intake and get the client in your services.

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn

How to develop lead generation and tactics through third parties

How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
•
• Sign -Up –

What Marketing Tactics Work Best to Reach Aging Life or GCM customers?

January 17, 2019

Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics .make the most sense for you? Where will you reach your client base best? This is where your marketing strategy comes into play. Before the business can start generating revenue, a marketing strategy and sales techniques must be in place.

A marketing message must be communicated to the public about your new business

Marketing Strategy Business concept. The meeting at the white office table

The message is aging life or geriatric care management sells concierge solutions to the grueling aging care decisions families and clients must make.

This new service offers expert professional assistance with the tough choices aging family members must make about elder housing, medical care, personal care, finances, end of life and the myriad mind-boggling decisions they face.

Your marketing message gives this information to the client and the whole aging family in the support system and can transform the family and ensure you gain clients.

If you really want to wire your business to swiftly bring clients to your caseload and a bigger balance to your bank, then you won’t want to miss this webinar

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn

How to develop lead generation and tactics through third parties

What is Your ALCA/ GCM Sales Plan?

January 16, 2019

GCMs or ALCA members rarely see themselves as salespersons. However, this is a fatal error. You may have a product, but to make money from that product, you have to sell it. In the beginning you yourself may have to sell your geriatric care management product. Even if it is a service, people are buying your product.To begin to put together a sales plan you need to identify who makes the decision to buy your geriatric care management products. With older adults over age 85, the buying decision is generally made by the adult children or the third party (trust officer, etc.). Many times young older adults (65–85 years of age) make their own buying decisions.

You then need to identify what criteria the person making the buying decision uses to evaluate your geriatric care management product. For example, you have to figure out whether the decision to purchase your product Care Management Plus product is made by the adult child based on price, features, or availability. How will you give your customer, the adult child, enough information to say yes? Does this buying decision require personal contact in intake by a GCM, a Care Management Plus sell sheet you dropped off at the parent’s physician’s office, word of mouth, paid advertising, through social media- if so what – blog, web site – what Describe your sales plan. It will have to go in your business plan plus- be good enough to get you, customers.

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn

How to develop lead generation and tactics through third parties

How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
•
• Sign -Up –

Start-Up Geraitric Care Management Marketing and PR Checklist

January 15, 2019

If you are going to start an ALCA or Geriatric Care management business, you must do what most care manager ( usually social workers and nurses have never done )- do marketing and public relations. Here is a helpful start – a beginning of PR Marketing Checklist.

This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter, Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing Merrily Orsini for more information.

Start-Up Geriatric Care Management PR/ Marketing Checklist

Rear view of a businesswoman looking at large business planning sketch on a chalkboard.

1. Brand Identity- including logo design and collateral material design

Services needed to complete

Research competition, develop key differentiating features, develop brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.

2. Business Identity –

Get coordinated business card envelopes, note cards, and folders

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and 3rd party targets – including a prospect profile

Services needed to complete- Identify targets . Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

If you really want to run a GCM business that makes money by targeting concierge clients and understanding how to market to them- then you don’t want to miss this free training

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn

How to develop lead generation and tactics through third parties

How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
•
• Sign -Up –

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