What is Secret Sauce To Marketing to rich and famous’?
As you market to the top 10% of elders and really to their adult children, here is some marketing copy from a story in the New York Times. When you do an intake you have to find ” where is the pain” for the adult child. So use these care manager pain relievers as marketing copy showing how as a geriatric care manager offers soothing relief from aging parent pain.
Aging life care managers negotiate barriers for adult children. Geriatric care managers are like personal chef’s, personal shoppers, and concierge physicians. You serve the top 10% of adult children who buy privacy, exclusivity, time, human contact and a navigator to negotiate barriers for them.
Purchasing your services, offer adult children caregivers, privacy and exclusivity simultaneously just like the New Yorkers in this NYT article.
As this Times article states,” in the age of social media that privacy has become a rare commodity”. By purchasing at-home services for their parents, “they are buying private, exclusive services that offer a much-needed product- parent – care.
The upper 10% of your market demands a one to one personal physician, chef, shopper or care manager because they recognize their status by delivering gold standard care. As a one to one service, you find personal chefs, drivers concierge physicians. They can pay for these services to buy that recognition
Buying Navigation to Parent Care
As aging life or geriatric care managers, you are a private concierge to navigate the adult child to the best services for aging parents. Just like the New Yorkers in this article, adult children have to negotiate everything, their kids’ schools and college, problems, their jobs, their budget, their clothes for the high powered job, their work, their commute, on top of their aging parent’s crises.
The upper 10% of affluent New Yorkers, want everything done for them, including the most painful part (besides teenagers-) help with their aging Mom or/Dad. This is where you come to the rescue. You offer a human service they buy in their busy, hectic life. You negotiate everything to help their aging loved ones.
Care Managers break the barriers through confusing aging services in city, state and nationally-to get their parent the best care. You, the concierge, take over the top major, the painful obligation in their life– negotiate for Mom or Dad’s aging P
Buying Human Contact
Adult kids buy human contact. The professional relationship a care manager has with an adult child is emotionally caring just like a concierge physician. It bridges personal chefs and shopper because you assess their problems (like a Dr. does tests) and find out intimate relationships, facts, and secrets. In a world where bedside manner is gone, a concierge physician gives that human contact. In a world where the family no longer lives next door and supports each other, geriatric care managers give that human contact and support that is gone in most working families living long- distance from their clan.
Marketing Copy for You
These are all sales points to use when you do an inquiry with an adult child or sales presentation with a third party: privacy, exclusivity, time, human contact and a navigator to negotiate barriers for adult children.
Aging life care managers negotiate barriers for adult children. Geriatric care managers are like personal chefs, personal shoppers, and concierge physicians. You serve the top 10% of adult children who buy privacy, exclusivity, time, human contact and a navigator to negotiate barriers for them.
Find Out More About Sales and Marketing to Upper 10%
Join Me in My New Free Webinar
January 23 @ 2:00 pm – 3:00 pm PST
The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice
Learn care management marketing so you can:
Capture those desperate clients in January after the festive fright-
Develop strategic marketing that brings more customers,
Develop a positioning strategy so the caller chooses you
Understand lead generation in care management
Get the best marketing software
Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.
THIS FREE WEBINAR FROM 2 PM – 3 PM PST Thursday January 23, 2020