What is a Speakers Bureau in geriatric care management or Aging Life Business? Why have one?
There are two marketing groups you have to attract- third parties like elder law attorneys who can refer clients and the individual adult children who are seeking your services in your area served.
The hardest to market to is the latter group and a speakers bureau is a perfect means to find adult children. They are ravenous for solutions to their eldercare problems and finding those answers in community forums from experts with actual answers ( not pills, medical equipment, health plans but actual experts with answers to adult children’s problems – a speakers bureau is the perfect forum for your marketing.
What do have to develop?
a series of hot topics in parent care problems like “when Adult Siblings Are not doing their Share,” When Should an Elder Ever Move from their Home”,
pre-prepared speeches on a hot topic fully outlined and vetted with user-friendly language.
You must create an outline plus handouts with your company contacts plus email contact sheet, so the audience walk away with something you handed them and you can add them to your Constant Contactor Mail chimp database
Start your speech with something interactive so you engage your audience – a pop quiz on aging for example.
What does a speaker’s bureau do for you?
Promote your agency as the expert in geriatric care management in your area
Showcase your GCM aging knowledge of hot aging topics
Establish your agency as an authority in our field
Pinpoint your agency as the expert professionals, community potential clients will tum to when they need care
Give you free publicity- you can advertise for free by sending out news releases ahead and after- through your social media platform
most important establishes a future bank of clients among the community, the people you speak to by adding their emails to your social media platform
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How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
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