If you are an Aging Life or Geriatric Care Manager, do you use a products to market your business or services. You may be a hybrid. Offering tangible products like Moving Assistance, VIP Care Management, means your offer a menu of products under your brand name. This is much easier for the customer to understand than geriatric care management.
The tangible product you sell is you -the professional who will be their GPS -substitute daughter or son,who deliver that product with your with great service skills . You are like the French Quarter Inn in Charleston South Carolina- everything an adult child would dream about in services.. You offer a product (like a great room), through the perfectly trained professional you are but at the same time you are selling like the French Quarter Inn superior service to the customers to care for them.
You can really think of a service as a product . Let’s use politicians. Hilary Clinton and Jeb Bush are selling you their beliefs, packaged in a product – for customers ( voters).Rand Paul and Bernie Sanders present you with a products -packaged in their beliefs too, big government vs small government. They want voters or purchasers – you want customers to purchase to products.
In its simplest terms a service is an intangible product that must offer superior service in order to hold a competitive advantage. If you a geriatric care or aging life manager offer a menu of products, that are delivered through incomparable service -then you will get customers.