In your non-profit competition survey ,you should also identify and survey other direct GCM competitors like the area agency on aging which may have a GCM arm or for profits like accountants or elderlaw attorneys who include geriatric care management in their service mix .
Identify substitute providers like hospitals, often through their home health services. These can also be part of your competition to take market share from you. Private duty home care agencies offer geriatric care management to their web site. But you have to discover whether they have a certified aging life geriatric care manager as part of their staff. Tracking this down takes calling all of these agencies and talking to the actual geriatric care manager and asking for their credentials. Professional Patient advocates in your area should also be tracked as possible competitors.
Non profits often spin off for profit geriatric care management arms to help with the more needy clients they serve. Many religious denominations have geriatric care as a choice so you can learn how they are leveraging their brand. Area Agencies on Aging offer private geriatric care management and can do a good job of leveraging their respect and brand in the community.
Trust departments or wealth management services can have care management to assist with their elderly clients or the adult children in the wealth management , who care for their parents.
All these competition surveys will recommend marketing/positioning alternatives in your this competitive landscape. They will show how to to better brand and co-branding, what price point you can use in your area, is your competition on 24 call, do they charge for mileage and most of all how you can position your GCM agency to be chosen by clients seeking care over your competition.
GPS to a Profitable GCM Business Start Up
scheduled for May 9th 11:00 AM PST- 90 minutes
- Learn how to do your market sizing and competition survey and learn whether you have enough customers in your area to start your care management business . Don’t Guess and fail.