Cathy Cress

Expert in Aging Life and Geriatric Care Management

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March 2019

Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

March 6 @ 2:00 pm - 3:00 pm PST
Online

Join me in my new FREE Webinar LEARN The problems you solve for 3rd parties so they will refer to to you. What is a benefit vs a features and how to find benefits for each 3rd party you market to? What specific problems you solve for wealth managers, elderlaw attorneys and concierge physicians   What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s   Step by Step how to set up meetings with 3rd parties…

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

Recent Posts

When An Adult Son Calls for Your Services Do You Use Benefits or Features?

February 20, 2019

Free Webinar-Get More Care Management & Home Care Clients Sell Benefits not Features

February 17, 2019

Is Senior Alcohol Abuse At A Crisis Level?

February 15, 2019

Why Do The Benefits of Care Management Make The Sale to Assisted Living

February 11, 2019

Have You Sent A Valentine to Your Mom If She’s Your Financial Safety Net??

February 9, 2019

Categories

  • Adult children
  • ADULT SIBling
  • Aging
  • Aging Alcohol Abuse
  • Aging Family
  • aging family crisis
  • aging life business
  • Aging Life Care
  • aging life care manager
  • Alcohol Abuse and Aging
  • Aretha Franklin
  • Assisted Living
  • Barack Obama
  • Bill Clinton
  • billing
  • Blog
  • brand
  • branding
  • care management market sizing
  • Care Management Products
  • care management start-up
  • care manager
  • Care Plan
  • caregiver
  • caregiver assessment
  • case manager
  • cash flow
  • competition survey
  • Concierge aging clients
  • Concierge Client
  • Concierge Senior
  • Cut Off
  • Death and Dying Care Management
  • death and dying care manager
  • Dementia Activities
  • Dementia and Spirituality
  • Dr. Bill Thomas
  • Dysfunctional Aging Familu
  • Dysfunctional aging family
  • elder abuse
  • elder care manager
  • elder fiscal abuse
  • Elderlaw Attorney
  • Elderly Disaster Plan
  • Emergency Plan
  • End of Life Care manager
  • Ethical Will
  • Euology
  • Families
  • Features vs Benefits
  • Filial Crisis
  • Fiscal Elder Abuse
  • GCM Start -Up
  • George Bush
  • Geriatric Assessment
  • Geriatric Care Management Business
  • Geriatric Care Manager
  • geriatric care manager
  • geriatric social worker
  • Grandchild gifts for grandma
  • Guardian
  • Holiday Meltdown in Aging Family
  • Holiday Rituals in Aging Family
  • home care
  • Hurricane Irma
  • Hurricane Maris
  • ife care manager
  • inquiry call
  • Intake
  • Intellectual Quality of Life
  • John Mc Cain
  • Jose
  • Late Life remarriage
  • LGTB elders
  • Loneliness
  • Long Distance Care
  • marketing
  • Marketing 4P's
  • Marketing aging life care
  • marketing ALCA /GCM
  • marketing care management
  • Marketing copy
  • marketing geriatric care management
  • Marketing Home Care
  • Marketing plan
  • marketing to concierge clients
  • marketing to long distance adult children
  • marketing to the top 10$
  • Mission
  • Narcissistic Personality
  • Nearly Normal Aging Family
  • News
  • nurse advocate
  • nurse care manager
  • Nursing home abuse
  • Nursing Home disaster plan
  • Oral History
  • Palliative care manager
  • patient advocate
  • Poor Nursing home staffing
  • positioning
  • postioning
  • PR
  • Private Duty Home Care
  • Public Relations
  • Public Reltions
  • Quality of Life
  • Quality of Life for elders
  • Quality of Life in Dying
  • Quality of Life with Dementia
  • Reminiscence Therapy
  • Respect
  • Sales in geriatric care management
  • Senior Drinking
  • SIBLING
  • sibling rivalry
  • sibling sharing care
  • Siblings
  • Social Media
  • Social Media for Care managers
  • Social Media for eldercare
  • Speaker's Bureau
  • Speakers Bureau
  • Spiritual Quality of Life
  • Stepmonster
  • Sweetheart scam
  • Thanksgiving
  • Thanksgiving Parent crisis
  • Third Party Referral
  • Timeline
  • Town Hall
  • Transgender Elders
  • Trust Officer
  • Valentines gifts for family caregivers
  • Wealth Management Departments
  • Webinar
  • Written Geriatric Assessment

Tags

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